Responsibilities

• Own creative resource planning and allocation across internal teams, contractors, and agencies, matching each project with the appropriate skills, experience, and capacity.
• Maintain a clear, current view of team availability, capabilities, assignments, and upcoming demand across design, copy, motion, video, and web.
• Build capacity forecasts and staffing scenarios that help creative leadership anticipate gaps, make informed tradeoffs, and plan for both sustained programs and fast-moving launches.
• Partner with Strategy & Operations, creative leads, and producers to assess incoming work, understand its resource needs, and develop clear staffing recommendations.
• Develop a deep understanding of each team member’s strengths, development goals, and workload, using that context to make thoughtful assignments and identify opportunities for growth.
• Recommend the right resource model for each need—internal talent, contractors, agencies, specialists, or self-service—based on priorities, complexity, timing, cost, and creative ambition.
• Build and maintain a strong network of contractors, freelancers, and agency partners so the team can quickly access specialized skills or additional capacity.
• Manage contractor and agency assignments in partnership with creative leadership and producers, ensuring clarity on scope, timing, cost, and expected outcomes.
• Manage the creative resourcing budget within agreed funding, forecasting commitments, surfacing risks, and recommending adjustments to the talent mix in partnership with Business Operations.
• Identify and resolve resource conflicts, workload imbalances, and capability gaps before they put team sustainability, quality, or timelines at risk.

Requirements

• 10+ years of experience personally owning creative resource management, workforce planning, or talent allocation across multiple disciplines and concurrent programs.
• A strong understanding of design, copy, motion, video, and web production, including the skills, roles, and collaboration required to deliver different kinds of creative work.
• A track record of building and running capacity-planning, forecasting, and resource-allocation systems that teams trust and use.
• Strong judgment in matching people to work, balancing individual strengths and development opportunities with business priorities, timelines, and team capacity.
• Experience developing and managing a flexible talent ecosystem that includes internal teams, contractors, freelancers, specialists, and agencies.
• Sound judgment about when work should be handled in-house, externally, or through a self-service model—and how to balance speed, cost, team sustainability, and craft.
• Experience managing creative resourcing budgets, contractor rates, agency fee models, and related commercial tradeoffs.
• Hands-on experience using AI or automation to improve resource planning, forecasting, coordination, or creative capacity, with an understanding of where human judgment remains essential.
• The ability to build trust with creative leaders, individual contributors, producers, marketers, and external partners while communicating staffing decisions and tradeoffs clearly.
• High ownership, discretion, composure, and flexibility in ambiguous environments, with a bias toward solving problems and helping creative talent do its best work.