Creative Project Manager - Performance Marketing

USA (Remote)

$73K/yr – $145K/yrMid LevelFull time

Posted 4 months ago

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Job Summary

Drive cross-functional performance creative and campaign execution for a Crypto marketing team, coordinating PMMs, pod leads, and design to scale evergreen and launch-driven creative.

  • Own tracking and governance of performance creative and campaign initiatives across pods
  • Must-have: Strong project management in fast-paced marketing or growth teams
  • Standout: Bridge between performance marketing and design, improving briefs and workflows

Job Description

Responsibilities

  • Own tracking of all ongoing performance creative and campaign initiatives across pods
  • Manage timelines across product launches, promos, and evergreen campaigns
  • Help prioritize what ships when, based on launch calendars and growth impact
  • Ensure we always have a healthy evergreen creative pipeline
  • Act as the bridge between Performance Marketing and: Product Marketing Managers (PMMs), Pod leads, Regional growth leads, Brand & Design teams
  • Keep the performance design queue organized and moving
  • Ensure briefs are clear, complete, and actionable before entering design
  • Design & Creative QA
  • Serve as a sounding board for performance creatives
  • QA assets before launch — flagging messaging clarity
  • QA assets before launch — flagging visual hierarchy
  • QA assets before launch — flagging performance-readiness (hook strength, thumbstop quality, format best practices)
  • Provide feedback to sharpen and elevate creative output
  • Ideally bring both performance marketing and design intuition
  • Identify bottlenecks and process gaps
  • Help standardize briefing and launch workflows
  • Improve visibility across initiatives and campaign status
  • Balance short-term launches with long-term creative scaling

Requirements

  • Strong project management experience in a fast-paced marketing or growth team
  • Experience working with performance marketing teams (paid social, search, display, etc.)
  • Deep understanding of creative production workflows
  • Strong design eye and ability to give constructive creative feedback
  • Ability to prioritize competing initiatives across multiple stakeholders
  • Comfortable working across multiple product verticals simultaneously
  • Highly organized, detail-oriented, and proactive
  • Strong communicator — able to push back and drive alignment when needed
  • Proficiency or strong interest in leveraging AI to optimize project work flows

Preferred

  • Experience in performance marketing, growth, or creative production
  • Experience working closely with designers
  • Crypto / fintech familiarity is a plus
  • Comfortable operating in ambiguity and high-growth environments
    Kraken logo

    Kraken

    4.7 Glassdoor

    Kraken is one of the world’s longest-standing and most secure crypto platforms. Our mission is to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. Globally, Kraken clients trade more than 200 digital assets and 6 different national currencies, including GBP, EUR, USD, CAD, CHF, and AUD. Kraken was founded in 2011 and was one of the first platforms to offer spot trading with margin, parachain auctions, staking, regulated derivatives and index services. Trusted by over 10 million individuals, traders and institutions around the world, Kraken offers professional 24/7/365 client support along with one of the fastest, most performant trading platforms available. Kraken has set the industry standard for transparency and client trust, and was the first crypto platform to conduct Proof of Reserves audits. In 2024, Kraken ranked 12th in Newsweek's Global Top 100 list of Most Loved Workplaces, recognizing how the platform offers one of the world's most compelling employment opportunities. Risk Disclosure: https://k.xyz/3LO7ofe

    Founded in 2011
    Remote First, England, US
    746 employees (82 in marketing)
    97% recommend to a friend
    100% CEO approval

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    Current headcount: ~1.9K

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    46 (2% of company)
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