Creative Product Operations Graduate (International Advertising - Creative and Brand Innovation) - 2026 Start (BS/MS)

San Jose, CA (On-site)

$76K/yr – $128K/yrIntern/New GradFull time

Posted 4 months ago

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Job Summary

Drive global GenAI product operations and creator marketing enablement for TikTok\'s Creative/Brand Innovation teams.

  • Own the global GenAI adoption and localization strategy across regions
  • Must-have: Strong analytical skills with SQL/Python or BI tools
  • Standout: ability to translate data into scalable product and marketing models across markets

Job Description

Responsibilities

  • Scalable AI Creative Product Operations: Drive the global adoption of GenAI tools, monitor usage across key regions, and deliver localized optimization strategies. Analyze AIGC content performance data to inform and iterate product development.
  • Creator Marketing Ecosystem Building: Support the implementation of tiered creator operation strategies. Assist in the analysis of top brand collaboration cases and distill scalable creator marketing models.
  • Brand & Marketing IP and Moment Operations: Contribute to the design of creative product strategies for global marketing campaigns and seasonal moments.
  • Track customer adoption of non-standard products (e.g., short drama series, brand bidding ads) and establish regional flagship case libraries.
  • Data-Driven Decision Making: Build automated monitoring dashboards. Use attribution analysis to identify and resolve growth bottlenecks.

Requirements

  • Bachelor’s degree or above.
  • Strong analytical and logical thinking skills; proficient in SQL/Python or BI tools (e.g., Tableau); able to independently conduct funnel analysis.
  • Structured communicator with experience writing market requirement documents (MRDs); capable of translating customer needs into clear product solutions.

Benefits

  • Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others.
  • Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
  • The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
TikTok logo

TikTok

3.2 Glassdoor

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.

Founded in 2003
Los Angeles, California, US
71K employees (26,053 in marketing)
48% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
3B
Traffic Source Mix
Search
36.6%
Direct
59.4%
Referral
2.7%
Social
1.1%
Paid
0.2%

Headcount Trend

Current headcount: ~79.7K

Marketing Team

Marketing Team Size
23,667 (30% of company)
Median Career Experience
11 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
76

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