Responsibilities

• Produce high-quality social and performance creative from concept to delivery—primarily short-form video, supported by authentic filming, static assets, and simple motion graphics when the idea calls for them.
• Use AI-assisted and synthetic creative to rapidly develop, produce, and test different concepts, hooks, formats, and assets.
• Know when to use synthetic vs. real: produce authentic, captured footage for worker stories and community content where authenticity wins.
• Own the creation of native, trend-aware content for TikTok, Instagram, and YouTube that builds a genuine following — not repurposed ads.
• Spot and act on cultural trends fast; turn ideas into published content in hours, not weeks.
• Creative support for the influencer/champion and worker-generated-content programmes with creative direction and production.
• Translate audience insight and campaign objectives into paid-social creative and clear, testable hypotheses that balance messaging, authenticity, and commercial impact.
• Use watch time, retention, engagement, click-through, and conversion signals to improve each iteration and turn winning ideas into repeatable creative systems.
• Own creative projects end to end—from brief and concept through production, campaign setup, testing, analysis, and iteration.
• Own creative testing in paid-media platforms: Launch tests, monitor results, and rapidly iterate concepts, hooks, formats, and assets.

Requirements

• Creative Instinct & Visual Taste: You know how to turn an insight into an original angle, strong hook, and beautifully executed idea.
• Video Production & Design: You create, film, and edit compelling mobile-first social video using tools such as CapCut, native platform editors, Canva, or Premiere Pro, with the ability to produce supporting graphics and simple motion assets when needed.
• Performance Creative: You turn audience insight into testable ideas, launch creative tests, and use results to improve each iteration while managing briefs, feedback, and fast-moving workflows.
• AI-Assisted Production: You confidently use generative AI to create and adapt video, imagery, and voice, producing multiple creative variations for rapid testing. Experience with tools such as Runway, Sora, Firefly, Veo, ElevenLabs, or HeyGen is valued.
• Native Social Fluency: You live on TikTok, Instagram, and YouTube and instinctively know what stops the scroll and earns a follow.
• Portfolio Required: Your portfolio demonstrates original, high-performing social video, paid creative, creator content, or supporting graphics.
• Exceptional interpersonal skills to collaborate and communicate effectively with relevant internal and external stakeholders at all levels of the organization
• High-level of technical acumen and proficiency to learn and utilize new software and technologies quickly to continuously evolve and improve our tech-driven advantage
• High-level of analytical and critical thinking skills with a strong drive to investigate, analyze, and resolve simple and complex problems
• Strong organizational and time management skills to manage multiple priorities and meet conflicting deadlines with minimal direct supervision

Benefits

• Medical, Dental, Vision, and 401K
• Access to Company & Employee Benefits
• 25 days PTO (prorated) + Birthday Off
• 8 Paid Holidays
• Duvet days (½ day off every quarter)
• Volunteer days