Responsibilities

• Elevate the visual quality of Abnormal AI’s global brand across all touchpoints, including web, product, campaigns, social, and experiential.
• Collaborate cross-functionally with marketing, content, and web partners to bring cohesive, compelling creative concepts to life.
• Provide creative feedback that sharpens concepts and elevates execution across campaigns, launches, social, events, and motion.
• Create scalable design systems and toolkits that bring clarity and consistency to a growing global brand.
• Bring strong web fluency to the team, contributing to web-forward creative direction across digital surfaces and campaigns.
• Integrate AI tools actively into your creative practice. Use them to accelerate ideation, scale production, and push the work further, faster.
• Champion brand elevation and coherence, ensuring that every creative output tells the Abnormal story in a distinct, elevated way.
• Push the boundaries of what a B2B AI brand can look and feel like. Keep pushing.
• 90-Day Goals: Audit and understand Abnormal AI’s existing brand identity and creative systems.
• Lead creative direction for at least one integrated campaign, launch, or content initiative.

Requirements

• 6-8 years of relevant experience in design, with a strong balance of in-house and agency work.
• A portfolio of standout, strategic, and original brand work across digital, experiential, and integrated campaigns, with demonstrated web capability.
• Proven experience evolving or establishing a visual identity system at scale.
• Full-stack creative versatility: comfortable owning a wide variety of asset types and moving fluidly between campaign, digital, brand, and web work.
• Web fluency: not necessarily a UI/UX specialist, but deeply comfortable with web-forward creative direction and able to demonstrate strong web work in your portfolio.
• Actively uses AI tools as a genuine accelerant in your creative practice, spanning ideation, production, and workflow. You bring curiosity and a real point of view on what AI-native creative workflows can look like.
• Strong command of typography, color, composition, motion, and visual storytelling.
• Fluent in Adobe Creative Suite, Figma, and similar design tools.
• Comfortable translating technical or abstract product concepts into compelling visual narratives.
• Experience with production workflows for video or experiential design.
• Clear communicator and cross-functional collaborator; equally comfortable presenting to executives or mentoring junior creatives.
• A team-first mentality: you collaborate with generosity and humility, and thrive in a high-trust, ego-free creative culture.

Nice to have

• Experience working on AI, cybersecurity, or highly technical brands.
• Motion design skills or experience collaborating with animation teams.
• Familiarity with product design systems and UI/UX environments.