Creative Planner

Responsibilities

• Author the creative direction for every assigned project, including component-level direction notes and related creative fields.
• Gather, draft, and govern client and project resources needed for project execution, including stories, offers, proof points, brand assets, photos, style guides, and templated assets.
• Stay fluent in strategic and production context enough to brief accurately.
• Prepare work so Agency Creative Strategists can critique for strategic and brand alignment — and customers can approve with confidence.
• Keep creative appendices, resource links, and brief content current as campaigns launch or change.
• Coordinate with Program & Production Management on schedule and handoff readiness without owning Mission Control or trafficking.
• Flag incomplete resource readiness early so jobs do not advance on invented content placeholders.
• Uphold brand and customers requirements with meticulous attention to detail and plain-language clarity in every project you author.
• Continuously improve brief quality, consistency, and handoff cleanliness across your assigned book of work.

Requirements

• Mid-level experience in agency, creative production, direct marketing, and/or nonprofit fundraising creative operations — enough to write production-grade briefs with excellence.
• Demonstrated strength writing clear, detailed creative briefs, charters, or equivalent work-order artifacts.
• Extreme attention to detail and a bias for clarity over cleverness in written direction.
• Comfort partnering daily with a planning and production counterpart without absorbing their scope.
• Ability to reference structured content libraries/assets rather than inventing one-off copy dumps into a brief.
• Strong written and verbal communication; able to explain creative choices and absorb critique without ego.
• Capacity to manage multiple concurrent jobs under deadline pressure.
• Willingness to work in evolving systems.

Preferred

• Digital Media experience.
• Familiarity with nonprofit / cause marketing creative workflows.
• Experience coordinating with CDs, Client Service, and production studios.
• Exposure to catalogued product/package systems or structured briefing tools.