Responsibilities

• The Creative Marketing Lead will create and manage in-house visual design and social media content to promote Emprise Bank’s brand, products, and services.
• Campaign Planning: Partner with various lines of business to understand the product and desired business outcome, and lead the creation of marketing campaigns.
• Campaign Execution: Execute marketing campaigns across various paid, owned, and earned media channels as appropriate.
• Performance Analysis: Monitor and analyze the performance of marketing campaigns and adjust strategies as needed.
• Content Creation: Develop engaging content for websites, emails, promotional materials, print and digital ads, social media and events. Ensure content is aligned with brand voice and objectives.
• Visual Brand Management: Develop and design internal tools and templates to ensure brand consistency, including presentations, playbooks, and product/pricing guides. Leverage Digital Asset Management tools to enable self-service for stakeholders.
• Promotional Materials: Assist in creating videos, presentations, and other marketing collateral to support sales and product promotions.
• Brand Governance: Maintain brand standards and ensure consistency across all creative output and vendor-produced materials.
• Strategy & Execution: Create and manage social media strategies for various platforms, understanding audience and voice for each. Schedule posts, engage with followers, and respond to inquiries timely, occasionally outside of normal business hours.
• Trend Analysis: Stay updated on social media trends, including new platforms growing in popularity, to recommend and execute new content strategies to maximize engagement.

Requirements

• BS/BA in Marketing, Business, Graphic Design, Communications, or related field
• 2-3 years of experience in creative marketing
• Excellent written and visual communication skills
• Understanding of graphic design principles

Benefits

• In addition to a competitive salary and benefits, Emprise offers professional growth, a rewarding and challenging environment, opportunities to be involved in our communities, and a culture of integrity, passion, and success.
• We also offer shift differential pay for bilingual candidates!
• At Emprise Bank, empowering people to thrive means having an all-inclusive culture that honors our commitment to all dimensions of diversity in our workforce and embraces inclusion of all people. People of color, women, LGBTQIA+, veterans, and persons with disabilities are encouraged to apply.