Creative Marketing & Events Planning Specialist

Bingham Farms, MI (On-site)

$20/hr – $23/hrMid Level2+ years expFull time

Posted 1 hr ago

Job Summary

Own end-to-end marketing support across multi-channel campaigns, events, and content creation, coordinating internal communications, digital assets, and public relations to grow the Optimal Care brand.

  • Own campaign execution across social, website, and advertising materials
  • Plan and support internal events, community outreach, trade shows, and PR activities

Job Description

Responsibilities

  • Key Responsibilities This role is ideal for a creative, organized marketing professional who enjoys bringing ideas to life while balancing strategy with hands-on execution. You will support the development and implementation of marketing materials across multiple channels, including social media, the Optimal Care website, digital and traditional advertising, internal communications, photography, videography, and other marketing initiatives. You will also help plan and execute internal events, community outreach initiatives, trade shows, and public relations events by coordinating promotional materials, displays, and logistical needs. Additional responsibilities include designing marketing collateral, managing website and social media content, coordinating public relations efforts, supporting new location launches, and developing engaging messaging for diverse audiences. Working collaboratively with internal teams, you will help deliver impactful campaigns that strengthen the Optimal Care brand, foster community engagement, and support the organization's continued growth. Success in this role requires creativity, attention to detail, strong communication skills, and the ability to manage multiple projects while meeting deadlines.

Requirements

  • Associate's degree, or relevant on the job experience
  • Minimum 2 years of marketing experience
  • Reliable transportation, valid driver's license, and valid automobile insurance coverage

Preferred

  • Bachelor's degree preferred
  • Marketing communications experience in a health care setting preferred

Benefits

  • Mileage Reimbursement
  • Minimum of 3 Weeks Paid Time Off for Full Time
  • Part Time/Per Diem also accrue Paid Time Off
  • Medical, Dental, and Vision Insurance
  • HSA and FSA options including Dependent Care
  • Company paid Short Term Disability
  • Company paid Life Insurance
  • 401(k) with Employer Match
  • Pet Insurance
  • ID and Fraud Protection
Optimal Care logo

Optimal Care

3.4 Glassdoor

Optimal Care is the Midwest's premier provider of Physician Services, Home Health, and Hospice Care. Our dedicated health care professionals collaborate across the continuum of care to create a personalized care plan that delivers optimal outcomes for our Patients and all those we serve. Our Mission: To Serve Together, Provide Value and Deliver Exceptional Quality Care

Founded in 2019
Jackson, Michigan, USA
247 employees
63% recommend to a friend
88% CEO approval

Salaries

Posted range

$20/hr – $23/hr

Taken straight from the job posting.

See all Optimal Care salaries

Marketing Team

Median Tenure
1.5 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
1.6K
Traffic Source Mix
Search
40%
Direct
41%
Referral
5.1%
Social
13%
Paid
0.8%

Headcount Trend

Current headcount: ~247
Optimal Care logo

Creative Marketing & Events Planning Specialist

Optimal Care · Bingham Farms, MI · On-site