Creative Marketing Asset Specialist

Overland Park, KS (Hybrid)

$65K/yr – $85K/yrMid LevelFull time

Posted 2 hrs ago

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Job Summary

Owns governance, lifecycle management, and optimization of marketing assets from intake to retirement, ensuring tagging, accessibility, and brand compliance across DAM platforms.

Job Description

Responsibilities

  • The Creative Marketing Asset Specialist is responsible for the governance, organization, and lifecycle management of marketing and communication assets.
  • Manages the storage, organization, and access to branded collateral - including images, videos, logos, icons, and content files.
  • Ensure assets are easily discoverable, accurately tagged, consistently maintained, and efficiently used.
  • Collaborates with department peers to streamline workflows, support automation, optimize workflows, and manage alignment across integrated platforms and systems.
  • Performs design and production tasks such as daily quality checks, asset formatting, version control, resizing, and template creation, to support efficient workflows.
  • Supports brand consistency, asset accountability, copyright compliance, and effective use of digital asset management technologies.
  • Manage the end-to-end lifecycle of marketing communication assets and brand resources, including intake, creation, metadata assignment, version control, distribution, archiving, and retirement.
  • Develop, document, and maintain standards and best practices for creating, formatting, organizing, and tagging digital assets.
  • Administer and maintain the digital asset management (DAM) platform, including metadata schemas, taxonomy, file naming conventions, user permissions, access controls, workflows, and folder structures.
  • Develop training resources for users.

Requirements

  • Bachelor's degree in marketing, communications, graphic design, digital media, information management, or related field plus 4 years of professional experience in management of digital assets, marketing operations, creative services or related functions.
  • Or an associate degree plus 6 years of professional experience.
  • Experience administering enterprise DAM platforms, project management, workflow automation, and using Adobe Creative and Microsoft Suite applications.

Preferred

  • Experience in higher education.
  • Proficiency in Adobe Creative Cloud.
  • Working knowledge of accessibility standards and WCAG principles.

Benefits

  • Health insurance with some employer paid options.
  • Life insurance & AD&D (employer provided)
  • Retirement plans (403(b), 457(b), and KPERS)
  • Employer paid 8% contribution into a 403(b) no match required
  • Paid time off (vacation, sick, personal, and floating holidays)
  • 14 days of paid holidays
  • Full tuition reduction for JCCC credit courses (for employee and eligible dependents)
  • Tuition reimbursement / assistance for non‑JCCC courses for employee
  • Free access to the Gym on campus for all employees and dependents
  • Discount to the Hiersteiner Child Development Center
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