{\"sections\":{\"responsibilities\":{\"title\":\"Responsibilities\",\"bullets\":["Lead creative direction and execution for TestEquity Group, ensuring brand consistency across all platforms and business units.","Own and govern brand guidelines, maintaining a unified creative system for TestEquity, Hisco, Techni-Tool, Jensen Tools, TEquipment, and Mexico marketing.","Manage end-to-end creative workflow—including briefs, concepts, design, revisions, and final delivery—for campaigns, social, digital assets, landing pages, events, video, and sales enablement.","Collaborate with Brand & Communications, Acquisition & Retention, Segment Marketing, Supplier Marketing, and Product teams to align creative with strategy and audience needs.","Develop scalable design systems, templates, and content frameworks that improve efficiency and elevate quality.","Review and approve all creative assets to ensure accuracy, consistency, and adherence to brand standards.","Manage external creative resources when needed (agencies, freelancers, vendors).","Partner with the MX Marketing to ensure flawless creative execution across U.S. and Mexico.","Support video, photography, and multimedia content production for campaigns and marquee initiatives.","Provide creative leadership to ensure the team produces work that is modern, cohesive, high-impact, and aligned with company goals."]},"requirements\":{\"title\":\"Requirements\",\"bullets\":["Bachelor’s degree in design, marketing, communications, or related field required.","5+ years of creative or brand leadership experience, ideally in B2B or multi-brand environments.","Strong portfolio demonstrating brand design, campaign development, digital design, and storytelling.","Experience developing and enforcing brand guidelines across multiple teams or business units.","Ability to lead creative reviews, give constructive feedback, and manage a high volume of projects with competing deadlines.","Strong understanding of marketing fundamentals and how creative supports acquisition, retention, and engagement.","Experience collaborating across teams—including marketing, sales, product, supplier partners, and external agencies.","Excellent communication and presentation skills.","Ability to balance creativity with practicality, producing work that looks great and performs well.","Experience working in Adobe Creative Cloud, Canva, or similar tools."]}}}