Creative Lead - Performance Marketing at TGD | District of Columbia, USA | $115K/yr – $145K/yr

Creative Lead - Performance Marketing

District of Columbia, USA (Remote)

$115K/yr – $145K/yrSenior Level6+ years expFull time

Posted 2 months ago

Job Summary

Own end-to-end performance creative for multi-channel campaigns, turning data into scalable systems for testing and iterative asset development.

Performance Creative Strategy: define channel specific hooks, formats, and best practices.
Creative Testing: build the learning agenda with media and analytics teams; set hypotheses, variants, audience logic, and readout plans for tests.
Insight-to-Action: translate historical and in-market performance into future creative direction, templates, and standards that improve CTR, CVR, CPA, ROAS, and LTV signals.

Job Description

Own end-to-end performance creative for multi-channel campaigns, turning data into scalable systems for testing and iterative asset development.

Performance Creative Strategy: define channel specific hooks, formats, and best practices.
Creative Testing: build the learning agenda with media and analytics teams; set hypotheses, variants, audience logic, and readout plans for tests.
Insight-to-Action: translate historical and in-market performance into future creative direction, templates, and standards that improve CTR, CVR, CPA, ROAS, and LTV signals.

TGD

We are a force of creative minds with a talent for narrative, design, and experiences. Leading with intentional creative, we follow through with systems-thinking so brands can flex and thrive.

Founded in 1996

Edmonds, Washington, USA

255 employees (66 in marketing)

WeAreTGD.com