Creative Lead - Performance Marketing

District of Columbia, USA (Remote)

$115K/yr – $145K/yrSenior Level6+ years expFull time

Posted 2 weeks ago

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Job Summary

Own end-to-end performance creative for multi-channel campaigns, turning data into scalable systems for testing and iterative asset development.

  • Performance Creative Strategy: define channel specific hooks, formats, and best practices.
  • Creative Testing: build the learning agenda with media and analytics teams; set hypotheses, variants, audience logic, and readout plans for tests.
  • Insight-to-Action: translate historical and in-market performance into future creative direction, templates, and standards that improve CTR, CVR, CPA, ROAS, and LTV signals.

Job Description

Own end-to-end performance creative for multi-channel campaigns, turning data into scalable systems for testing and iterative asset development.

  • Performance Creative Strategy: define channel specific hooks, formats, and best practices.
  • Creative Testing: build the learning agenda with media and analytics teams; set hypotheses, variants, audience logic, and readout plans for tests.
  • Insight-to-Action: translate historical and in-market performance into future creative direction, templates, and standards that improve CTR, CVR, CPA, ROAS, and LTV signals.
TGD logo

TGD

We are a force of creative minds with a talent for narrative, design, and experiences. Leading with intentional creative, we follow through with systems-thinking so brands can flex and thrive.

Founded in 1996
Edmonds, Washington, USA
255 employees (66 in marketing)

Traffic Signals

Monthly Visitors
1.7K
Traffic Source Mix
Search
26.2%
Direct
44.3%
Referral
9.6%
Social
18.5%
Paid
1.4%

Headcount Trend

Current headcount: ~255

Marketing Team

Marketing Team Size
28 (11% of company)
Median Career Experience
10 years
Median Tenure
9.3 years
Marketing Roles Posted (Last 30 Days)
1