Responsibilities

• Own Gaia's creative craft end to end: steward and evolve our visual identity and brand guidelines, and establish a design system that scales across brand, product, and partner-facing work
• Develop visual brand strategy that ties directly to business goals, and proactively bring solutions rather than waiting to be briefed
• Maintain brand consistency across every project and every team producing creative work
• Conceptualize and design high-converting marketing material across channels: web, paid, social, email, landing pages, print, video, experiential activations, and more
• Translate complex, regulated concepts (fixed-cost plans, credit approval, treatment coverage) into branded experiences that are clear and compliant, for both patients and our clinic and employer partners
• Stand up AI-powered creative workflows (image generation, rapid asset iteration) so a lean team can produce at the pace of a much bigger one
• Partner closely with Growth, Partnerships, and Leadership to make sure creative work is tied to acquisition, brand trust, and revenue
• Present creative concepts clearly and persuasively to teams across the organization, and incorporate feedback without losing a clear point of view
• Own project timelines and deadlines, flag blockers early, and keep multiple projects moving at once
• As the team grows, hire, guide, and mentor designers, running critiques that raise the bar

Requirements

• Experience: 8+ years of visual design experience, with a strong focus on brand and performance marketing (early- or growth-stage company experience strongly preferred)
• Portfolio: A strong portfolio spanning brand identity, websites, campaigns, and performance marketing creative
• Tools: Proficiency in Figma and the Adobe Creative Suite
• Understanding: Solid grasp of brand identity systems, digital marketing principles, website design best practices, and performance marketing metrics
• Communication: Excellent communication and presentation skills; you can explain a creative decision to a founder and to a growth marketer in their own language
• Adaptability: Comfort in a fast-paced, ambiguous environment, managing multiple projects and shifting priorities without losing craft
• AI fluency: A genuinely AI-native approach to design and asset production, not just familiarity with the tools
• Mindset: An owner's mentality, a strong bias to action, and real humility

Preferred

• Experience in a growth-stage startup environment
• Experience designing for consumer brands - bonus points if it’s for a new category
• Direct experience building and scaling a creative function or brand system
• Location : NYC

Benefits

• Comprehensive healthcare coverage
• Fertility and family-building support
• A home office or setup budget for new hires
• An annual personal development budget
• Ongoing work on reward and recognition programs to ensure exceptional performance is meaningfully acknowledged