Responsibilities

• Design the graphic system — titles, lower thirds, transitions — that ties all nine videos together as one series, even though three different creators are each doing their own thing on camera.
• Build within the brand's existing brand book and visual identity, but adapt it for social. This isn't clean broadcast-style graphics; it's how motion graphics actually look and move on Reels and TikTok.
• Give creative input on story points and shot lists before filming starts, so the editor has everything needed to build a complete story.
• Act as a creative sounding board alongside the editor through the rolling edit, helping keep tone and pacing consistent across all three creators.

Requirements

• Art direction or graphic design experience built for social, not just print or broadcast.
• An eye for what makes motion graphics feel native to a platform instead of imported from a TV spot.
• Experience building a visual system that holds together across multiple pieces of content and multiple types of raw material.
• Comfort giving creative direction as well as making the graphics yourself — this role carries some storytelling oversight too.
• Availability for 16 hours a week across the seven-week run, with more time needed up front and at key review points.