Creative Lead, Culture (Brands)

Los Angeles, CA (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own the creative content engine for Gen Z-facing campaigns by turning cultural insight into fast, engaging short-form content across TikTok, Instagram, and X, from ideation to delivery, with close collaboration across strategy and accounts.

  • Own concepting and rapid production, translating briefs into performative content.
  • Leverage platform trends and cultural moments to stay fresh and shareable.

Job Description

Responsibilities

  • Creative Strategy - Bring a Gen Z lens to ideation, campaign concepts, copywriting, and platform strategy across all brand clients
  • Develop original concepts that balance brand voice with cultural relevance and humor
  • Contribute to creative briefs and translate them into content that actually performs
  • Content Creation - Create, capture, and edit short form content across TikTok, Instagram, and X
  • Comfortable behind a camera (iPhone content capture is part of the job)
  • Edit and polish assets using Canva, CapCut, Adobe Creative Suite, or similar (Premiere Pro, Photoshop, Illustrator, etc)
  • Attend content shoots as needed
  • Collaboration - Show up to every brainstorm with energy, ideas, and a point of view
  • Partner closely with the Strategist, Creative Lead and Account Teams from brief to delivery
  • Help elevate the creative output of the broader brand department through collaboration and feedback

Requirements

  • Multiple years experience working at an agency, big brand, or similar marketing/social position
  • Genuine Gen Z cultural fluency (this should be obvious from your work, not just your resume)
  • A natural comedic sensibility and strong instinct for what’s funny, timely, and shareable
  • Proficiency in Canva, CapCut, and Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
  • Experience in short-form video creation, editing, and iPhone content capture
  • Strong communication skills and the ability to move fast without losing quality
  • Organized, detail-oriented, and comfortable managing multiple projects at once
  • You must be already authorized to work in the US

Preferred

  • You know what’s going on in culture before it hits the group chat
  • You can write a caption that actually sounds like a human being
  • You’re as comfortable riffing in a brainstorm as you are executing on your own
  • You hit deadlines and communicate clearly when things shift
  • You have genuinely great taste in content, memes, art, and media
  • You’re confident talking to brand clients and internal teams
Benchmob logo

Benchmob

Benchmob consists of a diverse group of both creators and marketing experts.We take a team approach to creative digital strategy and content creation, specializing in everything from digital narrative storytelling to recording / editing / producing short form video content.

Founded in 2015
Culver City, California, USA
26 employees (14 in marketing)

Headcount Trend

Current headcount: ~26

Marketing Team

Marketing Team Size
13 (50% of company)
Median Career Experience
2 years
Median Tenure
1.5 years