Responsibilities

• Growth Creative Leadership: Lead the creative strategy, concepting, and execution of paid content across digital channels, with a primary focus on brand awareness and conversion.
• Paid Content Ownership: Serve as the creative lead for all paid content, ensuring assets are optimized for platform, audience, and objective while maintaining a premium, brand-right expression of Rivian.
• Creative Strategy & Concepting: Develop insight-driven creative concepts for paid social, digital campaigns, product marketing, and performance initiatives, building ideas that can scale across formats, placements, and audience segments.
• Testing & Optimization: Partner closely with Marketing and our partners to establish testing frameworks, iterate on creative based on results, and continuously improve asset effectiveness across the funnel.
• Production Leadership: In collaboration with our Production Team, oversee the end-to-end creative process for paid campaigns, including briefing, concept development, storyboarding, script development, partner management, and shoot execution where applicable.
• Post-Production Oversight: Direct the editing, motion graphics, sound design, and finishing of paid assets, providing clear feedback that improves both creative quality and performance outcomes.
• Brand Stewardship: Act as a key guardian of the Rivian brand, ensuring paid creative balances performance rigor with cinematic quality, strong visual storytelling, and tonal consistency.
• Cross-Functional Collaboration: Partner closely with Performance Marketing, Brand Marketing, Product Marketing, and other cross-functional teams to turn business goals, audience insights, and product priorities into effective paid creative.
• Presentation & Communication: Confidently present creative strategies, campaign concepts, testing rationale, and performance-informed recommendations to senior leadership and stakeholders.

Requirements

• Experience: Minimum of 5+ years of progressive experience in a creative role, with meaningful experience developing paid, digital, and performance-focused creative.
• Performance Marketing Acumen: Strong understanding of paid media environments, creative best practices by platform, and how to develop assets that support acquisition, engagement, and conversion goals.
• Creative Craft: Proven strength in art direction, visual storytelling, video, motion, and creative development across multiple formats.
• Technical Proficiency: Strong understanding of production and post-production workflows and relevant tools such as Adobe Premiere Pro, After Effects, and similar creative software.
• Leadership: Proven ability to lead creative development across internal teams and external partners, managing multiple workstreams with clarity and high standards.
• Analytical Mindset: Comfortable using performance insights, testing results, and audience learnings to inform creative decisions and shape future iterations.
• Communication: Exceptional verbal and visual communication skills with the ability to articulate creative thinking, performance rationale, and production direction clearly.
• Mindset: Passionate about sustainability, electric vehicles, technology, and the outdoors. Must thrive in a fast-paced, ambiguous environment while being flexible, collaborative, and reliable.
• Excellent organization and adherence to deadlines.

Benefits

• We offer a comprehensive package of benefits for full-time and part-time employees, their spouse or domestic partner, and children up to age 26, including but not limited to paid vacation, paid sick leave, and a competitive portfolio of insurance benefits including life, medical, dental, vision, short-term disability insurance, and long-term disability insurance to eligible employees. You may also have the opportunity to participate in Rivian’s 401(k) Plan and Employee Stock Purchase Program if you meet certain eligibility requirements. Full-time employee coverage is effective on their first day of employment. Part-time employee coverage is effective the first of the month following 90 days of employment. More information about benefits is available at rivianbenefits.com.