Responsibilities

• Guide the artistic and conceptual direction of a marketing campaign.
• Oversee the entire creative process—from brainstorming initial ideas to directing copywriters and art directors—ensuring all deliverables align with the client’s brand strategy, budget, and deadlines.
• Maintain strong, collaborative relationships with clients to ensure brand and creative direction for all materials in support of client promotions and marketing goals.
• Possess a strong grasp of branding strategy and development.
• Translate clients’ brand into compelling, original, and persuasive creative concepts across various media (TV, digital, print, and social).
• Manage and mentor a team of creatives, including copywriters, art directors, designers, and account executives by providing feedback, nurturing talent, and ensuring collaboration and team cohesion.
• Pitch creative concepts to clients, articulating why the messaging will drive success and securing project buy-in.
• Act as the final filter for the agency's output by ensuring consistency and making sure the work is both effective and on brand.
• Provide and oversee creative concept/direction for integrated print, digital, and broadcast campaigns, and/or directly design and produce materials.
• Assist in selecting agency partners to assist with execution of creative vision of each project, including photographers, videographers, web developers, illustrators, motion graphics artists, and printers, etc.
• Participate in day-to-day account management directly with clients including meetings, creative planning, timelines, production schedules, on-site photo and video shoots.