Responsibilities

• Develop big, ownable campaign ideas in partnership with art directors and designers, contributing equally to the concept as well as its expression.
• Remain hands-on in the work, writing key executions yourself when the assignment calls for it, not simply directing others.
• Set the conceptual and writing bar through your own work as well as through the creative direction of writers and multidisciplinary creative teams.
• Bring exceptional craft to headlines, scripts, manifestos, campaign platforms, brand voice, long-form and short-form copy.
• Find simple, surprising, and memorable ways to communicate complex ideas and B2B narratives.
• Build ideas that can extend coherently across film, digital, social, print, experiential, and other channels.
• Turn early-stage ideas into compelling creative presentations that make clients want to buy them.
• Guide creative development from concept through production and delivery, ensuring the idea remains as strong in execution as it was on the page.
• Lead the development of scripts, narrative structures, messaging systems, and verbal identities.
• Help shape film and content through production, including casting, performance, edit, music, and other storytelling choices.

Requirements

• Minimum 10+ years of agency experience in copywriting and creative leadership, with significant hands-on experience as a writer.
• A portfolio demonstrating exceptional personal writing and conceptual work, not simply work created under your creative direction.
• A background developing integrated campaign ideas from concept through execution.
• Exceptional conceptual thinking and a highly developed point of view on language, storytelling, culture, and contemporary advertising.
• The ability to find powerful, simple ideas inside complex business, brand, and audience challenges.
• Exceptional command of language, with the ability to shift effortlessly between sharp headlines, emotionally engaging scripts, brand platforms, manifestos, and other forms of writing.
• Strong understanding of brand voice, messaging systems, and how campaign ideas extend across channels.
• The ability to develop ideas collaboratively with art directors and designers, with a genuine appreciation for visual thinking and design craft.
• Experience writing and producing film, including working with directors, talent, and production partners.
• Fluency with contemporary creative workflows, including generative AI and emerging creative technologies.

Preferred

• Experience developing creative for global brands and/or across multiple markets is a plus.
• B2B experience is a plus.