Responsibilities

• Creative vision and content strategy across all Coleman Johns channels (property tours, relocation content, founder vlogs, and brand campaigns)
• Directing and managing a videographer to execute on your shot lists, storyboards, and creative briefs
• Editing long-form YouTube content built for storytelling, retention, and search performance
• Short-form content strategy and production (Reels, Shorts, TikToks) — not just cutting clips, but understanding what performs and why
• Brand visual identity — thumbnails, graphics, on-screen presence, and the overall look and feel of Coleman Johns Studio
• Content calendar ownership — pitching ideas, planning shoots, and keeping output consistent
• Performance tracking — understanding analytics and using data to sharpen creative decisions
• Building and eventually growing the creative team as volume scales

Requirements

• A portfolio or reel that shows genuine creative range — not just pretty footage, but storytelling with pacing, emotion, and purpose
• Experience leading or directing video shoots (not just operating a camera)
• Strong editing skills in Final Cut Pro or Adobe Premiere Pro (After Effects a plus)
• Understanding of YouTube as a platform — how search, retention, and packaging work together
• Comfort on set with high-end properties, founder-led content, and fast-moving production days
• A pulse on social media trends without being a slave to them
• Entrepreneurial mindset — you treat this like your own brand, not a 9-to-5

Preferred

• Real estate, luxury, or lifestyle content experience
• Drone certification (Part 107)
• Motion graphics or animation capability
• Experience scaling a creative team or managing freelancers

Benefits

• A proven content-to-revenue model — your work directly drives business, and we can show you exactly how
• A videographer already on the team ready to execute under your direction
• Creative ownership — this isn't a factory, it's a brand you’ll help shape
• Performance bonuses tied to content milestones and business impact
• The opportunity to build and lead a growing creative department