Creative Director

Carlsbad, CA (Hybrid)

$150K/yr – $190K/yrSenior Level8+ years expFull time

Posted 23 hrs ago

Job Summary

Own and mentor a multidisciplinary creative team to drive brand, product storytelling, and high-impact campaigns across golf tech and sports partnerships.

  • Oversee brand identity across channels
  • Lead multimedia content and UI/UX direction
  • Partner with product, engineering, and marketing to align strategy

Job Description

Responsibilities

  • Supervise and support assigned team members and departmental personnel
  • Provide ongoing coaching, direction, performance management
  • Prioritize team workload and oversee project execution to ensure deadlines are met
  • Participate in interviewing, hiring, onboarding, and termination processes in partnership with HR
  • Define and elevate the Full Swing brand identity across all channels—digital, print, in-product, and experiential.
  • Direct high-impact marketing campaigns, product launches, and brand partnerships (e.g., PGA Tour, athlete endorsements).
  • Collaborate closely with product, engineering, and marketing teams to align visual storytelling with product strategy and business goals.
  • Lead the creation of engaging multimedia content including video, social media assets, digital ads, and simulator experiences.
  • Guide UI/UX direction for our simulator software and companion apps, ensuring world-class design and functionality.
  • Manage and mentor a multidisciplinary creative team, fostering innovation, accountability, and excellence.

Requirements

  • Bachelor’s degree in Graphic Design, Fine Arts, Marketing, or a related field required.
  • 8+ years of experience in creative leadership roles, preferably in sports tech, entertainment, or consumer electronics.
  • Strong portfolio demonstrating work across branding, video, product UI, and integrated campaigns
  • Experience with luxury, lifestyle, or sports brands a strong plus.
  • Proficiency in Adobe Creative Suite, Figma, and motion/video editing tools.
  • Strategic thinker with strong storytelling, conceptual, and executional skills.
  • Comfortable presenting to executives, athletes, and external stakeholders.
  • Willingness to travel up to 25% of time

Preferred

  • Passion for golf, sports, or interactive technology is highly desirable.

Benefits

  • health insurance, retirement plans, paid time off, etc.
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Versant Media

VERSANT is an industry-leading media and entertainment business with a strong portfolio of networks and complementary digital platforms, including renowned brands MS NOW, CNBC, USA Network, Golf Channel, E!, SYFY, Oxygen GolfNow, Fandango, Rotten Tomatoes and SportsEngine. VERSANT’s iconic and award-winning businesses serve its audiences through four core markets: political news and opinion, business news and personal finance, golf and athletics participation, and sports and genre entertainment.

6.2K employees (2,527 in marketing)

Salaries

Posted range

$150K/yr – $190K/yr

Taken straight from the job posting.

See all Versant Media salaries

Headcount Trend

Current headcount: ~6.2K
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Creative Director

Versant Media · Carlsbad, CA · Hybrid