Responsibilities

• Shapes and advances the creative vision for The University of Toledo and UToledo Health across all marketing and communications channels.
• Guides creative development from concept through execution, ensuring every touchpoint reflects the institution's brand, strategic priorities, and commitment to excellence.
• Leads and mentors a multidisciplinary creative team, fostering a culture of innovation, collaboration, and continuous improvement.
• Oversees integrated creative initiatives across print, digital, web, social media, photography, video, and emerging platforms.
• Delivers compelling work that advances institutional, academic, and healthcare goals while strengthening the reputation of both the University and UToledo Health.
• Translates strategy into memorable brand experiences that differentiate the University and UToledo Health.
• Inspires bold ideas, strengthens and protects the brand, and balances creativity with measurable marketing outcomes.
• Shapes the visual identity and brand experience of The University of Toledo and UToledo Health.
• Translates institutional and healthcare strategies into compelling creative that advances enrollment, student success, patient growth, philanthropic engagement, brand reputation, and other strategic priorities.
• Ensures creative excellence, brand consistency, and an integrated visual identity across all marketing and communications channels.

Requirements

• Bachelor's degree in graphic design, visual communications, fine arts, or a related field.
• Minimum Seven years of progressively responsible experience in creative direction, brand leadership, or integrated marketing, including experience leading multidisciplinary creative teams.
• Demonstrated success developing and executing integrated creative campaigns across print, digital, web, social media, video, and emerging platforms.
• Experience building, mentoring, and leading high-performing creative teams while managing multiple priorities in a fast-paced environment.
• Strong, conceptual portfolio demonstrating big idea thinking across print, digital, social and integrated campaigns.
• Experience working in a fast-paced, in-house agency environment.

Preferred

• Higher education, healthcare, or other complex, mission-driven organizational experience preferred.