Drive creative strategy and hands-on production for Schaefer’s paid media, blending AI-enabled workflows with brand leadership across food and beverage channels.

• Lead paid media creative strategy across the client portfolio — primarily Meta, Google, YouTube, CTV, Pinterest, TikTok
• Get your hands dirty in production — you're not just directing, you're doing; we expect you to produce ads yourself, especially early on
• Translate audience insights from our Why People Buy framework into creative briefs, concepts, and direction
• Build and own the creative production process, with AI tools at the center — from concepting and copywriting to asset generation, iteration, and versioning
• Continuously explore emerging AI capabilities and rebuild the workflow around them; this process is never finished
• Manage and quality-control a network of freelance designers, motion artists, and copywriters — growing toward an internal team
• Own Schaefer's brand identity — visual system, tone, design language, and how we show up across all channels
• Lead creative development for Schaefer's own sales and marketing assets: decks, case studies, proposals, and the SchaeferOS platform
• Show up on LinkedIn as a credible F&B creative voice — sharing trends, POVs, and category observations that build Schaefer's authority in the space
• Stay close to performance data and feed learnings back into creative iteration