Responsibilities

• Creative direction of the brand.
• Visual identity in practice: take command of fonts, colors, photography, and videography across touchpoints; turn guidelines into a living standard.
• Personality and tone: partner on the brand voice and personality; ensure the creative expresses it clearly.
• Creative strategy: own the creative half of brand strategy; translate goals into platforms, campaigns, and a consistent point of view.
• Suggesting through imagery: find creative, visual, contextual ways to intimate value within compliance bounds.
• Stand up the paid ad creative capability: concept, design, and direct performance creative for paid social and other channels.
• Concept to asset: take ideas from brief to finished assets ready to test and scale.
• Creating source material: produce stronger assets through design, art direction, and shoots; feed assets to both channels.
• Direct shoots: plan and art-direct photography and videography from concept to final selects.
• Set the standard, not the volume: set the creative direction and quality bar; partners execute within it.

Requirements

• A strong portfolio that shows both vision and craft.
• Real paid ad creative experience for a DTC or consumer brand, including performance creative for paid social.
• Art direction range across design, photography, and video. Hands-on shoot experience is required.
• Command of typography, color, and visual systems.
• Comfort being a player-coach: senior enough to own the vision, hands-on enough to build the work yourself.

Preferred

• Experience in wellness, beauty, supplements, or a regulated consumer category is a strong plus.