Responsibilities

• Own Primal Harvest’s creative expression across consumer-facing brand touchpoints.
• Translate brand strategy into clear creative platforms, campaigns, content systems, and channel-specific executions.
• Build and maintain a consistent visual and verbal brand system across all major customer touchpoints.
• Lead creative development for performance marketing assets, including paid social, search landing pages, product education, trust-building assets, and retention creative.
• Direct photography, video, motion, design, copy, and production work across internal and external teams.
• Develop creative systems for Amazon and marketplace content, including product imagery, A+ content, Brand Store, product education, and trust signals.
• Lead the creative production process from brief to concept to execution to delivery.
• Establish creative standards, workflows, review processes, and quality controls so work moves quickly without sacrificing brand quality.
• Use performance data, customer insights, and channel feedback to improve creative effectiveness over time.
• Manage creative timelines, budgets, and asset delivery across competing priorities.

Requirements

• 8+ years of creative experience, ideally across CPG, wellness, supplements, health, beauty, performance, lifestyle, eCommerce, or digitally native consumer brands.
• A strong portfolio showing brand systems, campaign concepts, performance creative, digital content, packaging, product storytelling, and channel-specific execution.
• Strong art direction and design judgment across photography, video, motion, typography, layout, and visual systems.
• Experience creating assets for DTC, Amazon, paid social, email, landing pages, PDPs, organic social, and marketplace environments.
• Demonstrated experience helping build, reposition, or meaningfully scale a consumer brand—not simply maintaining an established one.
• Commercial fluency: you understand that creative must build brand trust, improve conversion, support acquisition, and strengthen retention.
• Ability to operate in a lean, fast-moving environment with limited resources and high expectations.
• Comfort partnering with cross-functional teams and executive stakeholders.
• High standards and a bias toward action.
• A clear point of view on what great creative looks like for a modern wellness brand.

Benefits

• Comprehensive Health Benefits
• Generous Paid Time Off and Holidays
• Paid Parental Leave (primary & non-primary)
• Short-term and Long-term disability
• 401K + Match
• ClassPass membership
• Flexible working options
• Team Events
• Product Discounts