Creative Director (Performance Media)

USA (Remote)

$95K/yr – $125K/yrSenior Level5+ years expFull time

Posted 5 months ago

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Job Summary

Drive the creative strategy and execution for performance campaigns, aligning messaging and rapid testing across paid media.

  • Own the creative strategy and execution across social, display, video, native, and search.
  • Must-have: 5+ years in performance marketing and direct response copywriting.
  • Standout: leadership of creative teams with client-facing presentations and rapid testing.

Job Description

Responsibilities

  • Own the creative relationship with assigned clients, serving as the primary creative partner from strategy through execution.
  • Translate client business objectives into clear, performance-driven creative strategies aligned with media goals.
  • Present creative concepts, performance insights, and strategic recommendations to clients and internal leadership.
  • Lead ideation rooted in audience insights, platform trends, brand understanding, and performance data.
  • Develop scalable creative angles, hooks, and messaging frameworks for rapid testing and iteration.
  • Stay ahead of emerging creative, design, and storytelling trends across social and performance media.
  • Proactively recommend new creative approaches to improve performance and drive business outcomes, while still maintaining brand guidelines.
  • Oversee creative development across paid media channels including social, display, video, native, shopping, and search.
  • Leverage AI tools to accelerate ideation, scripting, asset creation, and first-pass concepts while maintaining brand safety and quality.
  • Provide clear direction through briefs, scripts, shot lists, and storyboards to guide production teams.

Requirements

  • Bachelor’s degree in Marketing or related field required.
  • 5+ years of performance marketing experience.
  • 5+ years of direct response copywriting experience.
  • Experience leading creative teams and presenting to senior-level clients.
  • Highly knowledgeable with Meta and Google platforms, creative testing, and performance analytics.
  • Proficiency with modern AI tools for creative development (e.g., ChatGPT, Gemini, generative video tools such as Veo 3 or equivalent).
  • Design experience is a plus, including an understanding of creative tools and platforms (e.g., Figma, Adobe Creative Suite).
  • Strong problem-solving, communication, and project management skills.
  • Ability to thrive in a fast-paced, performance-driven environment.

Preferred

  • Design experience is a plus, including an understanding of creative tools and platforms (e.g., Figma, Adobe Creative Suite).

Benefits

  • Medical, Prescription, Dental, & Vision Insurance Benefits
  • Life and Accident Insurance Plans
  • Short and Long Term Disability Plans
  • Employee Assistance Programs
  • Family Forming Plans
  • Cigna Secure Travel
  • Health Savings Account (HDS)
  • Health Care Flexible Spending Account (FSA)
  • Limited Purpose FSA
  • Dependent Care FSA