Responsibilities

• Lead ad creative strategy across campaigns and oversee production of high-performing video and static ad creative primarily for Meta, with expansion to other platforms
• Develop creative strategies and ad concepts, with fresh angles and hooks (educational content, testimonials, offer-driven ads, problem/solution frameworks, founder stories, and more)
• Direct and oversee video ad production including UGC-style content, talking heads, and mixed-format edits
• Create briefs, scripts, and storyboards; stay on top of what's working across Meta, TikTok, YouTube Shorts, and the broader paid social landscape
• Analyze ad results to inform creative iterations and optimize performance
• Manage the creative pipeline from concept to delivery and continuously generate new angles for the same offers and audiences
• Maintain quick ideation capability to rapidly generate multiple creative angles for the same product or offer
• Demonstrate finger-on-the-pulse awareness of trends and what's about to be played out
• Apply strong storytelling instincts and pacing to short-form video; leverage creative testing frameworks where applicable

Requirements

• Proven experience as a Creative Director or senior creative strategist in a performance marketing or direct response environment
• Deep understanding of what makes ads convert on Meta and paid social — not just what looks good, but what drives action
• Strong portfolio of ad campaigns you've directed, with a focus on video creative
• Experience producing and directing UGC-style content, influencer-driven ads, and lo-fi formats that perform
• Ability to rapidly generate multiple creative angles for the same product or offer
• Strong storytelling instincts and a sharp eye for pacing, hooks, and retention in short-form video

Nice To Have

• Experience with creative testing frameworks (hook testing, modular creative, iterative versioning)
• Background in copywriting or direct response marketing
• Familiarity with creative analytics tools and platform-specific ad metrics (hook rate, hold rate, thumbstop ratio)
• Experience working in healthcare, dental, or local service industries
• Ability to edit or mock up rough cuts yourself (CapCut, Premiere, After Effects, etc.)

Other

• Please include examples of ad campaigns you've directed or creative strategies you've developed. We want to see the thinking behind the work — case studies, performance metrics, or creative decks are all welcome.
• Ongoing, long-term engagement with a team that values creative excellence
• Flexible, remote work — work from anywhere on your own schedule
• Direct visibility into ad performance so you can see the impact of your work
• Collaborative environment where good ideas win regardless of where they come from
• Opportunity to shape the creative direction across multiple brands and verticals as we grow