Responsibilities

• Own end-to-end creative for the Health vertical: concept, copy, direction, post, and the operating system(s) that produces it.
• Lead the Health creative pod (Creative Leads, editors, producers). Hire, develop, and raise the bar across the team. Partner with the VP Creative on org design as the team grows.
• Concept new storytelling angles and write or supervise scripts from blank page to final cut across paid social and native video. Stay hands-on for hero or category-defining work.
• Produce across the full range of content modes the vertical demands: remote UGC, in-studio and on-location shoots, and AI-generated content. Match production mode to pipeline needs.
• Direct documentary-style, on-camera interviews with doctors, telehealth providers, patients, and UGC creators. Coach others on the team to direct interviews to the same bar.
• Collaborate with editors from pre-production through delivery. Own the cut on hero work, supervise the rest.
• Analyze performance data and use it to drive incremental and step-change creative optimizations that scale.
• Work fluently inside compliance rails (FDA-style health claims, regulated category guardrails, partner overlays). Keep persuasion and compliance aligned rather than in tension.
• Provide regular updates on creative performance, hiring, and craft initiatives to the Creative leadership team and to Health vertical stakeholders.
• Available to travel to locations to film, gather footage, and conduct interviews.

Requirements

• 10+ years of direct-response creative experience in performance-driven environments (supplements, health, telehealth or comparable), with at least 3 years in a creative management role.
• Demonstrated experience leading and growing a creative team of 5+ individual contributors across writing, directing, and post.
• Portfolio of video ads with clear performance attribution. We want to see the actual work and hear the actual results, including work your team produced under your direction.
• Mastery of direct-response narrative architecture: hook, problem, mechanism, proof, transition, offer, and CTA. Working command of the modern direct-response canon.
• AI-augmented creative fluency. Regular use of AI tools across ideation, scripting, and post.
• Production fluency across multiple content modes: remote UGC at volume, in-person studio and location shoots, and AI-generated or AI-assisted content. You can pick the right mode for the brief.
• Strong on-set craft. You can run a shoot yourself, direct non-actor talent, and hold the bar from concept through final cut.
• Editorial voice fluency. You can direct an interview that feels like a real conversation and shape a story that feels like a story, not a sales letter shot on camera.
• Demonstrated speed and volume in performance marketing environments. Comfortable shipping multiple cuts and tests a week across multiple categories and iterating from data.
• Comfort working inside compliance rails (FDA-style health claims, regulated health category language, partner brand guardrails).
• Strong collaboration skills across Creative, Buying, vertical GMs, Editorial, Brand, and Legal.
• Self-starter with an entrepreneurial mindset, comfortable in a start-up style operating environment.
• Excellent communication and organizational skills.

Preferred

• Direct experience with GLP-1, weight loss, hair loss, telehealth, or comparable regulated health DR categories.
• Quiz funnel and branching-narrative video experience.
• Familiarity with the publisher and native-ad ecosystem (Outbrain, Taboola, sponsored content).
• Comfort reading performance dashboards (Looker, Tableau, in-platform reporting).
• Experience building reusable AI workflows for creative production: templates, Claude Projects or custom GPTs, prompt libraries, or agentic tooling that compounds team output without diluting craft.
• Screenwriting or long-form visual storytelling background.