Responsibilities

• Own the end-to-end social content strategy across all owned channels
• Develop the big-picture content ideas, themes, and series that define Matter’s social presence
• Set the editorial calendar, posting cadence, and platform-specific strategy
• Act as the guardian of brand cohesion—ensuring tone, visuals, and messaging stay consistent so social never becomes a patchwork of disconnected posts
• Partner with the founding team on brand voice, positioning, and campaign moments
• Lead strategy and output across Instagram, TikTok, YouTube, X, and Reddit
• Direct Instagram content spanning both lifestyle storytelling and design-forward content that showcases Matter’s technology
• Build a TikTok presence that’s native, fast-moving, and culturally fluent
• Oversee long-form YouTube content that goes deeper on Matter’s product, science, and story
• Establish a credible point of view on X and Reddit that earns trust in communities that reward authenticity

Requirements

• 4–6+ years in social media and/or creator marketing, ideally in consumer, food, wellness, fitness, or lifestyle brands
• A proven content strategist with strong creative instincts and a sharp eye
• Experience managing creators, contractors, or small teams and getting consistent, on-brand output from them
• Native fluency across Instagram, TikTok, YouTube, X, and Reddit—you understand what each platform rewards
• Hands-on experience building UGC, influencer, ambassador, or affiliate programs
• Obsession with brand cohesion and an allergy to off-brand, low-quality content
• Comfortable operating in ambiguity, moving fast, and building from the ground up