Creative Director, Marketing

New York, USA (On-site)

$176K/yr – $263K/yrSenior Level10+ years expFull time

Posted 3 months ago

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Job Summary

Drive brand storytelling and creative leadership for an omnichannel retail brand.

  • Must-have: 10+ years leading creative in-house or agency for omnichannel retail
  • Standout: Build and lead a social-first creative function with cross-functional partners
  • Standout: Balance heritage with culturally relevant, younger-audience creative

Job Description

Responsibilities

  • Lead all creative work across Brand, Outlet, and Wholesale, ensuring cohesive yet differentiated execution aligned to company strategy.
  • Evolve a heritage brand by balancing continuity for the core customer with culturally relevant creative that resonates with a younger audience.
  • Develop and lead a social‑first creative team.
  • Narrate, articulate visually and evolve the brand expression, especially through the turnaround, through tone of voice, graphics, models & styling and overall impact that addresses diversity but hits customer and brand bullseye.
  • Stay ahead of industry, competitive brand markers and cultural trends and emerging technologies, applying them to continuously advance creative output, process, and ways of working.
  • Partner with outside agencies to accelerate evolution and fill gaps, having foresight in budget and planning cycles
  • Own the creative process and lead the team, ensuring high‑quality, on‑time delivery of campaigns.
  • Translate creative strategy into end‑to‑end campaign concepts, influencing and playing into the media plan, setting and guiding creative direction across digital and offline channels from insight through launch.
  • Develop creative campaigns anchored in brand storytelling that drive engagement and conversion beyond paid media alone.
  • Articulate concepts to translate across digital, stores, pop-ups, wholesale pop-ins, wholesale and marketplaces, with relevance both domestically and internationally

Requirements

  • Bachelor’s degree in Art, Marketing or related field
  • 10+ years of experience leading creative work within in‑house teams and/or agency environments, ideally supporting an omnichannel brand.
  • 5+ years of experience leading a creative team with hands‑on involvement in team development.
  • Experience working in a fast‑paced retail environment, including peak seasons that require high‑volume creative output and rapid execution.

Preferred

  • Based in New York, NY or Chicago, IL

Benefits

  • Vera Bradley offers a variety of medical, dental and vision programs to meet your family’s health care needs.
  • Medical plan options including both a HDHP/HSA plan and a PPO plan
  • Dental
  • Vision
  • Flexible spending accounts
  • Life insurance provides peace of mind for your family should the unexpected happen.
  • Employer provided 2X your salary in life insurance
  • Accidental Death and Disability insurance
  • Voluntary life insurance for you, your spouse and your children
  • Short-term disability
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Vera Bradley

Vera Bradley began as an instinct. An instinct fueled by the optimism, passion, and bold self-expression of our founders, who imagined a more colorful, beautiful world — specifically a more beautiful world of bags and travel accessories. They listened to themselves and invited generations of women to listen to be their own muses. That, together with a passion for design, artistry, and craft, has inspired independent women everywhere to embrace their very personal and unique individual styles. We exist to champion all the ways women move today, enriching everyday moments and playing a supporting role in their adventures. We do that by listening to our own muse, and to yours. In a very real sense, Vera Bradley belongs to every woman who rejects the notion of sameness and the suggestion of conformity and chooses to be bold and expressive in all the ways that matter to them. Vera Bradley designs for you because Vera Bradley is you. And you are your own muse. Our vision of hope ... Vera Bradley Co-founders Barbara Bradley Baekgaard and Patricia R. Miller began raising funds for breast cancer research in 1993 after the loss of their dear friend, Mary Sloan. Since then, their genuine commitment to this cause has evolved into the Vera Bradley Foundation for Breast Cancer. Together with our donors, event participants and volunteers, we hope for a future free from breast cancer. $25.7 million in contributions have been raised so far to support critical advancements in breast cancer research. Learn more @ www.verabradley.org.

Founded in 1982
Roanoke, IN, US
1.4K employees (106 in marketing)