Responsibilities

• Review the editing team's output on a rolling basis, daily or every other day, and give specific, actionable feedback over Loom and Slack
• Set the weekly creative brief: angles we’re testing, hooks to pull from, formats to prioritize, scripts to work from
• Build and maintain a pattern library of winning ad structures the team executes against
• Work directly with our analyst to read performance data and iterate the brief based on what’s moving CPA and ROAS
• Partner with the founder on creative strategy, we want your opinions, not just your execution Expected output: direction and critique on 40-50 creatives per week, plus a weekly brief and monthly strategy review

Requirements

• 8+ years in DTC paid creative, with demonstrated experience at brands doing $10M+ or at performance-focused agencies
• Deep, current expertise in Meta creative specifically, hooks, thumbstop, 3-second rule, what works on feed vs. reels vs. stories in 2026
• Strong direct-response instincts: you can watch a 20-second ad and tell us in 30 seconds why it will or won’t perform, and what to change
• Comfortable giving direct, specific feedback to junior editors, "move the hook to second 2," "cut the B-roll," "lead with the problem, not the product"
• Track record of creative that moved CPA and ROAS against real paid spend, with named brands and approximate results you can speak to