Responsibilities

• Define and own the creative vision for ServiceNow's executive experience content — designing director-level storytelling frameworks that make our corporate narrative tangible, compelling, and differentiated for customers and prospects
• Set the creative strategy for Innovation Center content, advising senior leadership and cross-functional partners on how to show up in high-stakes executive settings — from presenter guidance to visual storytelling best practices
• Champion a consistent and elevated creative bar across all executive touch points, ensuring the Innovation Center experience reflects ServiceNow's brand leadership in the enterprise technology space
• Develop and maintain a scalable creative system for Innovation Center content — including showcases, templates, and interactive experiences — that can be deployed consistently across global locations in AMS, EMEA, APAC, and Japan
• Establish creative standards, toolkits, and governance frameworks that empower regional teams to independently deliver on-brand briefing experiences at scale, without sacrificing quality or strategic intent
• Drive operational excellence across multiple simultaneous creative workstreams, balancing speed and rigor while maintaining the strategic integrity of each deliverable
• Collaborate closely with messaging, strategy, and content leaders — including the Head of Company Messaging & Content — to translate corporate narrative, products, and solutions into customer-facing stories that resonate at the executive level
• Partner across marketing, product, and experience design organizations to tailor Innovation Center experiences for specific industries, personas, and deal contexts
• Serve as the primary creative bridge to the Brand team, ensuring every Innovation Center experience is on-brand, on-voice, and visually cohesive across all touchpoints
• Manage and provide creative direction to agency partners and production vendors — holding them to a director-level standard of precision, quality, and strategic alignment
• Represent creative thinking and innovation to senior executive stakeholders, selling creative concepts and inspiring confidence in the function across the organization

Requirements

• 12+ years of progressive experience in creative direction, corporate storytelling, presentation design, or immersive brand experiences — with significant leadership experience in the enterprise technology space
• A demonstrated track record of operating at the director level — setting creative strategy, leading cross-functional teams, and influencing senior stakeholders across large, complex organizations
• Deep expertise in presentation design and visual narrative, with a sophisticated command of how structure, hierarchy, and design drive executive-level comprehension and conviction
• Proven ability to manage agency relationships and production partners, with strong skills in briefing, feedback, and quality control at scale

Benefits

• health plans, including flexible spending accounts
• a 401(k) Plan with company match
• ESPP
• matching donations
• a flexible time away plan
• family leave programs