Responsibilities

• Lead creative direction across growth initiatives by establishing a high bar for storytelling, design, writing, relevance and quality across all outputs.
• Translate business objectives, audience insights, and performance learnings into clear creative direction and breakthrough ideas.
• Develop concepts and narratives that can scale globally while remaining relevant to local audiences and cultural contexts.
• Partner closely with Growth Marketing to shape briefs, identify opportunities, and define creative approaches that balance experimentation with brand integrity.
• Steer external agencies by setting direction, providing feedback, and ensuring work meets OpenAI's standards for craft, effectiveness, and originality.
• Help evolve creative processes, frameworks, and systems that enable teams to move faster without compromising quality.
• Identify patterns in testing, audience behavior, and campaign performance to inform future creative decisions and experimentation.
• Collaborate closely with designers, writers, motion teams, producers, and strategists to bring integrated ideas to life.
• Balance long-term thinking with rapid execution, knowing when a project calls for ambitious creative exploration and when it requires pragmatic decision-making.
• Navigate ambiguity with confidence and act as a trusted creative partner to cross-functional stakeholders.

Requirements

• Have 10+ years of experience in creative roles, including experience leading multidisciplinary work across social, growth and/or integrated marketing.
• Are a true creative generalist who can think strategically while maintaining strong instincts for execution and craft.
• Bring demonstrated expertise in social-first creative, with a deep understanding of how ideas translate across platforms, audiences, and evolving behaviors. You know what makes work resonate in-feed and how to balance native platform instincts with brand objectives.
• Have a portfolio demonstrating exceptional creative judgment and leadership across a variety of channels and formats.
• Are comfortable using data, testing, and audience insights to sharpen creative thinking without becoming constrained by them.
• Have experience working with and directing agencies, and know how to get the best out of external partners.
• Thrive in fast-moving environments and don't see speed as a trade-off for quality.
• Are energized by the opportunity to shape how transformative technology is understood and adopted around the world.

Preferred

• Experience working across both B2B and consumer audiences.
• Experience building creative for global markets and navigating localization at scale.
• Familiarity with AI-enabled creative workflows and emerging creative tools.
• Experience directing film, photography, creator, or production partners.
• A passion for mentoring and developing creative talent