Responsibilities

• Strategic Partnership & Creative Leadership: Serve as a strategic partner to marketing leaders, helping shape initiatives through customer-centric storytelling, creative problem-solving, and integrated campaign development.
• Translate business objectives into creative strategies and concepts that drive awareness, engagement, demand, and customer loyalty.
• Lead creative reviews and provide actionable feedback that elevates creative quality and business impact across all marketing channels and mediums.
• Influence stakeholders across a highly matrixed organization to align on creative priorities, brand standards, and customer experience objectives.
• Build trusted relationships with divisional and regional marketing teams, positioning Creative as a proactive strategic partner rather than a transactional service provider.
• Support enterprise and executive-level initiatives through the development and refinement of strategic creative concepts and brand storytelling.
• Champion the value of Creative across the organization by elevating strategic thinking, innovation, and customer-centric design.
• Creative Direction and Design Strategy: Lead the development and execution of creative strategies, concepts, campaigns, and content across digital, print, video, social, web, and multimedia channels.
• Oversee the creation and production of visual, written, and interactive content to strengthen the Graco brand and support business objectives.
• Partner with marketing, communications, product, digital and business leaders to deliver customer-centric creative solutions.

Requirements

• Bachelor’s degree in Marketing, Graphic Design, Visual Arts, Communications, or a related field.
• 8+ years of progressive experience in creative, design, brand or content functions.
• Excellent leadership skills; 4+ years of leading and developing high-performing creative teams preferred.
• Proven leadership experience in designing and implementing creative design and content strategies and deliverables within a global business context.
• Demonstrated ability to transform creative organizations by strengthening strategic partnerships, modernizing capabilities, and improving the scalability and effectiveness of content production.
• Proven ability to influence stakeholders and drive alignment across functions, business units, and geographies without direct authority.
• Strong portfolio and leadership track record demonstrating strategic thinking, creative excellence, talent development, and measurable business impact.
• Deep understanding of digital marketing, content strategy, web experiences, social media, video, and integrated campaign development.
• Experience supporting global brands across multiple audiences, channels, markets, and business units.
• Exceptional communication, presentation, collaboration, and relationship-building skills.

Preferred

• Global industrial manufacturing experience and business acumen with both B2B and B2C experience.
• Background leading creative transformation initiatives that improved organizational effectiveness, content scalability, or stakeholder engagement.
• Experience modernizing creative operations through technology, automation, and AI-enabled workflows.

Benefits

• Graco offers attractive compensation, benefits and career development opportunities.
• Graco’s comprehensive benefits include medical, dental, stock purchase plan, 401(k), tuition reimbursement and more.