Creative Director

Rogers, MN (Hybrid)

$111K/yr – $194K/yrSenior Level8+ years expFull time

Posted 5 days ago

Job Summary

Own and shape Graco's global creative strategy by partnering with marketing leadership to translate business goals into customer-centric campaigns, brand storytelling, and scalable content across digital, print, and multimedia channels.

  • Own strategic creative concepts and brand alignment across campaigns.
  • Drive cross-functional collaboration with marketing, product, and digital teams to ensure business impact.
  • Lead creative reviews to elevate quality and consistency with brand standards.

Job Description

Responsibilities

  • Strategic Partnership & Creative Leadership
  • - Serve as a strategic partner to marketing leaders, helping shape initiatives through customer-centric storytelling, creative problem-solving, and integrated campaign development.
  • - Translate business objectives into creative strategies and concepts that drive awareness, engagement, demand, and customer loyalty.
  • - Lead creative reviews and provide actionable feedback that elevates creative quality and business impact across all marketing channels and mediums .
  • - Influence stakeholders across a highly matrixed organization to align on creative priorities, brand standards, and customer experience objectives .
  • - Build trusted relationships with divisional and regional marketing teams, positioning Creative as a proactive strategic partner rather than a transactional service provider.
  • - Support enterprise and executive-level initiatives through the development and refinement of strategic creative concepts and brand storytelling.
  • - Champion the value of Creative across the organization by elevating strategic thinking, innovation, and customer-centric design
  • Creative Direction and Design Strategy
  • - Lead the development and execution of creative strategies, concepts, campaigns, and content across digital, print, video, social, web, and multimedia channels.

Requirements

  • Bachelor’s degree in Marketing, Graphic Design, Visual Arts, Communications, or a related field .
  • 8 + years of progressive experience in creative, design, brand or content functions .
  • Excellent leadership skills; 4 + years of leading and developing high-performing creative teams preferred.
  • Proven leadership experience in designing and implementing creative design and content strategies and deliverables within a global business context.
  • Demonstrated ability to transform creative organizations by strengthening strategic partnerships, modernizing capabilities, and improving the scalability and effectiveness of content production.
  • Proven ability to influence stakeholders and drive alignment across functions, business units, and geographies without direct authority .
  • Strong portfolio and leadership track record demonstrating strategic thinking, creative excellence, talent development, and measurable business impact
  • Deep understanding of digital marketing, content strategy, web experiences, social media, video, and integrated campaign development.
  • Experience supporting global brands across multiple audiences, channels, markets, and business units.
  • Exceptional communication, presentation, collaboration, and relationship-building skills.

Preferred

  • Global industrial manufacturing experience and business acumen with both B2B and B2C experience .
  • Background leading creative transformation initiatives that improved organizational effectiveness, content scalability, or stakeholder engagement
  • Experience modernizing creative operations through technology, automation, and AI-enabled workflows
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Graco

3.9 Glassdoor

Founded in 1926, Graco (NYSE:GGG) is a world leader in fluid handling systems and components. Graco Inc. supplies technology and expertise for the management of fluids in both industrial and commercial applications. It designs, manufactures and markets systems and equipment to move, measure, control, dispense and spray fluid materials. Graco maintains an aggressive strategy to design and develop new products and systems and distributes through a worldwide network of distributors and other channels. Graco is focused on expanding into new markets through product development and acquisitions.

Founded in 1926
Minneapolis, Minnesota, USA
4.7K employees (304 in marketing)
70% recommend to a friend
67% CEO approval

Salaries

Posted range

$111K/yr – $194K/yr

Taken straight from the job posting.

See all Graco salaries

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Creative Director

Graco · Rogers, MN · Hybrid