Creative Director

Carlsbad, CA (Hybrid)

$140K/yr – $190K/yrSenior Level8+ years expFull time

Posted 3 months ago

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Job Summary

Own and elevate the Full Swing brand across channels while leading a multidisciplinary creative team through campaigns, product launches, UI/UX direction, and external partnerships.

  • Own brand storytelling across digital, print, in-product, and experiential.
  • Lead high-impact campaigns, launches, and partnerships.
  • Mentor a creative team and align with product strategy.

Job Description

Responsibilities

  • Define and elevate the Full Swing brand identity across all channels—digital, print, in-product, and experiential.
  • Direct high-impact marketing campaigns, product launches, and brand partnerships (e.g., PGA Tour, athlete endorsements).
  • Collaborate closely with product, engineering, and marketing teams to align visual storytelling with product strategy and business goals.
  • Lead the creation of engaging multimedia content including video, social media assets, digital ads, and simulator experiences.
  • Guide UI/UX direction for our simulator software and companion apps, ensuring world-class design and functionality.
  • Manage and mentor a multidisciplinary creative team, fostering innovation, accountability, and excellence.
  • Own relationships with external creative partners, agencies, and production vendors.
  • Monitor performance and iterate based on creative KPIs, user feedback, and brand metrics.
  • Perform other duties as assigned.

Requirements

  • Bachelor’s degree in Graphic Design, Fine Arts, Marketing, or a related field required.
  • 8+ years of experience in creative leadership roles, preferably in sports tech, entertainment, or consumer electronics.
  • Strong portfolio demonstrating work across branding, video, product UI, and integrated campaigns.
  • Experience with luxury, lifestyle, or sports brands a strong plus.
  • Proficiency in Adobe Creative Suite, Figma, and motion/video editing tools.
  • Strategic thinker with strong storytelling, conceptual, and executional skills.
  • Comfortable presenting to executives, athletes, and external stakeholders.

Preferred

  • Passion for golf, sports, or interactive technology is highly desirable.

Benefits

  • Comprehensive Benefits Package – Medical, dental, and vision coverage, plus more
  • 401(k) with Company Match – Up to 4% contribution match
  • Paid Time Off – Generous PTO and paid holidays
  • Supportive Work Environment – A relaxed, non-corporate atmosphere
  • Team Culture – Engaging team bonding events and activities
  • Onsite Wellness – Access to a personal trainer and gym facilities for a healthy work-life balance

Marketing Team

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