Creative Director - Design

New York City, NY (Hybrid)

$165K/yr – $175K/yrSenior Level12+ years expFull time

Posted 3 days ago

Job Description

Responsibilities

  • Creative Leadership
  • - Own the full creative direction vision across all channels and touchpoints, including art direction, design, and copy, ensuring a cohesive and elevated brand aesthetic
  • - Concept, develop, and oversee creative across TV/CTV, paid social, organic social, experiential, retail, and trade environments
  • - Work with and provide clear, confident direction to copywriters as a true creative partner
  • - Maintain a high standard of craft at every stage, from early concepting through final execution
  • - Lead and mentor a small but growing team of designers and copywriters (3-5 direct reports), fostering a culture of ambition, collaboration, and creative rigor
  • Strategy & Integration
  • - Think at the account level, with a clear understanding of business objectives, audience dynamics, and how creative drives results across the full marketing ecosystem
  • - Collaborate closely with paid and organic social strategists, brand strategy, and the ECD team to ensure creative is integrated and purposeful across every channel
  • - Bring a point of view to briefs, not just an execution, and push thinking upstream when the work calls for it

Requirements

  • 10-12 years of design and art direction experience, with significant time at an agency working on integrated brand campaigns
  • A portfolio that demonstrates exquisite design taste, elevated, considered, and channel-fluent
  • Deep experience across TV/CTV, paid social, organic social, experiential, and retail
  • Proven experience with luxury brands and a clear understanding of the visual language, restraint, and standard of craft that luxury demands
  • Strong shoot production experience; comfortable on set and skilled at getting the most out of a production
  • A history of thinking strategically at the account level, not just executional excellence
  • Experience managing, inspiring, and developing a team of creatives
  • Exceptional client-facing skills; confident, compelling, and collaborative in the room
  • Comfort working within a cross-capability team and a clear understanding of how design functions within a fully integrated program

Preferred

  • Experience with luxury appliance, home goods, or premium lifestyle categories
  • Familiarity with trade marketing as an audience (designers, architects, specifiers)

Benefits

  • Benefits include health/vision/dental with Anthem BCBS, 401k match, unlimited PTO and pretty great snacks
TheLab logo

TheLab

thelab is a performance-driven agency that helps leading brands evolve to win. Our collective of designers, writers, technologists, strategists, creators & big thinkers collaborate with our clients & agency partners to deliver work that connects. We provide a tailored approach that works across our key areas of expertise to provide the best combination of services and support for every project. INSIGHTS: We ground our work in the needs, expectations, and goals of our clients’ customers at every stage.- Consumer Segmentation- Journey Mapping- Quantitative & Qualitative Research- Target Profiling & Personas- User Testing & Heat Mapping- SEO & SEM- Social Media StrategyCREATIVE: We’re experts at engaging audiences through captivating visuals, compelling storytelling, and innovative design. - Accessibility Compliance - Competitive and Performance Audits - Big Swing Concepting- Brand Development- Content Strategy & Creation- Creative Strategy & Direction- Design Systems- E-commerce- Paid & Owned Social- Performance Creative Programs- Messaging Strategy & Copywriting- Motion & Editing- UI/UX DesignTECHNOLOGY: We build platforms, databases, and experiences that surprise, delight, and connect customers more deeply with brands they care about. - Analytics Configuration - AI-powered Feature Development- CMS Implementation- Full Stack Engineering- Full Scale Re-Platforms- Front/Back End Development- Manual & Automated Development- Responsive DevelopmentFind us in New York City, Los Angeles, Istanbul, & Sydney—let’s chat.

Founded in 2002
Brooklyn, New York, USA
150 employees (55 in marketing)

Salaries

Posted range

$165K/yr – $175K/yr

Taken straight from the job posting.

See all TheLab salaries

Marketing Team

Marketing Team Size
15 (10% of company)
Median Career Experience
6.5 years
Median Tenure
6.2 years
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
6.3K
Traffic Source Mix
Search
33.1%
Direct
43.2%
Referral
6.4%
Social
15.6%
Paid
1.4%

Headcount Trend

Current headcount: ~150
TheLab logo

Creative Director - Design

TheLab · New York City, NY · Hybrid