Responsibilities

• Creative Strategy: Develop ad concepts, UGC scripts, hooks, storylines, and brand messaging geared toward DTC audiences.
• Video Production: Manage the video creative process from concept to completion, including shot lists, shoot direction, edit briefs, review notes, and final approvals.
• Influencer Outreach: Build and manage our influencer content program, including creator briefs, follow-ups, deliverables, and creative direction for submitted videos.
• Brand Growth Initiatives: Help refine and execute ideas that increase brand visibility, improve brand perception, and drive higher conversion rates across our website and marketing channels.
• Creative Systems: Build repeatable systems, processes, and workflows that allow us to scale creative output without sacrificing quality or brand consistency.
• Performance Analysis: Work with the paid marketing team to understand creative performance metrics such as spend, thumbstop, hold rate, CTR, CPC, and ROAS.

Requirements

• You have experience building creative teams, systems, or workflows from the ground up, preferably in a lean or fast-growing company.
• You have experience working for a direct-to-consumer brand, preferably in the automotive, consumer electronics, or enthusiast-driven space.
• You have strong creative judgment and can oversee every piece of creative that goes out, whether it is a video ad, influencer brief, or brand storytelling initiative.
• You can create shot lists, creative briefs, and edit briefs that clearly communicate the vision without needing to personally direct every detail.
• You have a strong working knowledge of video editing and are comfortable chopping footage, rearranging audio, adding background music, and making rough cuts without needing to rely on an editor for every small change.
• You can write strong direct-response copy for hooks, VO scripts, captions, headlines, and ad concepts. You understand what needs to be said, what does not need to be said, and how to make the message hit quickly.
• You can operate in a lean environment and juggle many responsibilities. You are comfortable being the architect of the strategy while also jumping behind the camera, reviewing edits, rewriting copy, building briefs, organizing assets, and doing whatever is needed to keep creative moving.
• You are highly organized and can manage ideas, scripts, assets, logistics, scheduling, influencer deliverables, and creative workflows without things slipping through the cracks.
• You can take direct constructive feedback without getting defensive. Our CEO is direct, fast-moving, and no-fluff, so there is no BS in how we operate.