Creative Director, Copy

Framingham, MA (Hybrid)

$117K/yr – $152K/yrSenior LevelFull time

Posted 8 days ago

Job Summary

Lead creative and brand storytelling across multi-channel campaigns, translating brand strategy into high-impact concepts, managing a copy team, and collaborating with agencies to deliver performance-driven experiences.

  • Own concept development, writing, and production across digital and in-store collateral
  • Drive collaboration with design, editorial, and analytics to ensure quality and results

Job Description

Responsibilities

  • Creative & Brand Leadership
  • Partner with Creative Director, Design to translate brand platforms and strategies into high-quality marketing campaigns that seamlessly integrate the needs of a fast-paced, rapidly evolving multi-channel business.
  • Coordinate brand, business, and customer context to drive conversions via social and digital media, email, site/web copy, video, in-store signage/marketing and store opening marketing materials.
  • Alongside external agencies and brand partners, provide TOV vision with elevated brand messaging through authentic and purposeful copy.
  • Present creative concepts and rationale clearly and confidently to partners.
  • Act as a proactive problem-solver who can clarify creative challenges, identify smart solutions, and help teams deliver strong work.
  • Concept Development & Execution
  • Champion simple, entertaining and compelling storytelling that communicates the brand’s unique POV and drives engagement and sales—ensuring all creative is grounded in strong business, product, and customer strategy.
  • Develop and refine high-impact, ownable concepts; lead ideation with copywriters and designers and contribute hands-on writing when needed to model and ensure quality and craft.
  • Oversee execution in partnership with editors, directors, animators and audio/radio producers.

Requirements

  • 10+ years copy experience with 3+ years of team management experience
  • BA in English, Communications, or similar degree or equivalent experience.
  • Portfolio
  • A strong portfolio showcasing high-concept creative, design systems thinking, and outstanding execution across multiple formats.
  • Demonstrated ability to deliver both innovative campaigns and high-volume production work
  • Proven talent & strong copy sense
  • Proven ability to work in all media with a heavy concentration in digital
  • Proven photoshoot experience and talent network
  • Deep understanding of both the retail & digital space
  • Excellent communication skills

Benefits

  • Associate discount
  • 401(k) match
  • medical/dental/vision
  • HSA
  • health care FSA
  • life insurance
  • short/long-term disability
  • paid holidays/vacation /sick/bereavement/parental leave
  • EAP
  • incentive programs for management
The TJX Companies, Inc. logo

The TJX Companies, Inc.

3.6 Glassdoor

TJX is the leading off-price apparel and home fashions retailer in the U.S. and worldwide, with four global home offices, seven brands, nearly 4,700 stores in nine countries, and five distinctive branded e-commerce sites. As Associates, we make a difference with our contributions—collaborating in delighting shoppers with hidden treasures.

Founded in 1976
Framingham, Massachusetts, USA
53K employees (4,526 in marketing)
65% recommend to a friend
82% CEO approval

Salaries

Posted range

$117K/yr – $152K/yr

Taken straight from the job posting.

Copywriting median pay in the United States

$89K/yr

Most pay falls between $73K and $105K. Based on 1,231 salaries.

See all The TJX Companies, Inc. salaries

Traffic Signals

Monthly Visitors
13.1M
Monthly Google Ads Budget
$33.2K
Traffic Source Mix
Search
23.3%
Direct
61.3%
Referral
12.7%
Social
1.7%
Paid
0.8%

Headcount Trend

Current headcount: ~53.3K

News about The TJX Companies, Inc.

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Creative Director, Copy

The TJX Companies, Inc. · Framingham, MA · Hybrid