Responsibilities

• Lead concept development across integrated marketing campaigns.
• Develop compelling brand platforms, campaign ideas, and messaging systems.
• Write strategic presentations, creative rationale, campaign copy, and brand narratives.
• Partner closely with art directors, designers, strategists, and client teams to bring ideas to life.
• Lead internal creative reviews and client presentations.
• Mentor writers, designers, and junior creative staff through thoughtful feedback and creative leadership.
• Foster a culture of curiosity, experimentation, collaboration, and creative excellence.
• Balance bold creative thinking with strategic business objectives and client goals.
• Participate in agency new business efforts, pitches, and strategic workshops.
• Stay connected to culture, emerging technologies, AI, and evolving creative trends.

Requirements

• We’re less interested in how many years you’ve worked and more interested in the quality of the ideas you’ve created.
• An exceptional portfolio showcasing breakthrough ideas and integrated campaigns.
• Outstanding copywriting, storytelling, and conceptual thinking.
• Strong strategic instincts and the ability to uncover meaningful human insights.
• Exceptional presentation and communication skills.
• Experience leading integrated creative campaigns across multiple channels.
• A collaborative leadership style that inspires teams to produce their best work.
• A passion for mentoring creative talent while remaining hands-on in the work.
• Curiosity about culture, technology, AI, and the future of creativity.
• Believes every brief deserves a great idea.

Preferred

• Experience in gaming, hospitality, entertainment, or lottery marketing is a plus, but exceptional thinking, storytelling, and leadership are paramount.