Responsibilities

• Copy Leadership & Brand Voice Strategy
• Lead and evolve the voice, tone, and messaging strategy across Ashley and its portfolio of brands
• Build and oversee a centralized copy organization that supports marketing, ecommerce, retail, PR, internal communications, social, and brand storytelling initiatives
• Ensure consistency, clarity, and quality across all written communication and customer touchpoints
• Develop and maintain copy standards, voice guidelines, messaging frameworks, and editorial systems
• Partner closely with Creative, Marketing, PR, Ecommerce, Merchandising, HR, and Executive Leadership teams to align messaging with broader business objectives
• Help define how each brand expresses itself while maintaining cohesion within the larger organization
• Creative Direction & Storytelling
• Oversee the development and approval of copy across campaigns, product launches, presentations, digital experiences, advertising, social media, email marketing, internal communications, and retail environments
• Elevate storytelling across the organization through stronger narrative structure, emotional resonance, and customer-focused messaging
• Bring an editorial mindset to content development, ensuring messaging feels modern, compelling, and strategically effective
• Collaborate closely with Art Directors, Designers, and Creative Leadership to ensure copy and visual storytelling work seamlessly together
• Guide messaging strategies that support both brand building and business performance goals
• AI Innovation & Creative Technology
• Lead the integration of AI-driven workflows across the copy and content organization
• Identify opportunities to leverage AI tools, automation platforms, and emerging technologies to improve creative speed, scalability, consistency, and operational efficiency
• Develop and implement AI-assisted systems for copy generation, content adaptation, localization, ideation, brand governance, and workflow optimization
• Partner with cross-functional teams to explore the use of AI agents and intelligent creative systems within the broader marketing and content ecosystem
• Establish best practices, governance standards, and quality control frameworks for AI-generated and AI-assisted content
• Stay current on emerging trends in generative AI, creative tooling, automation, and content operations, helping position Ashley at the forefront of modern creative development