Responsibilities

• Visual Identity, Architecture & Strategy: Define and own PNC’s visual identity system for owned content and PNC.com experiences, contributing to and translating brand strategy into a design language, component library, and standards that teams can execute against without a COE review on every asset.
• Guide the strategic direction of visual experience on PNC.com, working with experience designers and UX researchers on modules, page templates, and journeys.
• Build the visual through-line connecting PNC.com, social, video, and always-on content, so a prospect moving from a paid ad to an organic post to a product page experiences one point of view, not three.
• Produce hero assets, compelling direction, and design systems that can be used by agencies, creators, partners, and others.
• Owned & Always-On Content Production: Lead creative direction for PNC’s owned content: organic social, editorial and video series, and the always-on content that fills the space between campaigns.
• Build a “studio” capability: video, design, and motion templates that scale across lines of business, while also being mindful of legal and compliance needs.
• Set production standards and briefing discipline for the in-house shooter/editor and motion design teams, from concept through final cut.
• Brand Partnership & Enterprise Consistency: Serve as the COE’s connective tissue into broader MarCom teams so COE content and campaign/brand creative read as one enterprise system.
• Contribute PNC’s enterprise brand evolution.
• Represent creative and visual craft in governance forums so quality standards are enforced upstream rather than caught in review queues.

Requirements

• Roles at this level typically require a university / college degree. Higher level education such as a Masters degree, PhD, or certifications is desirable. Industry-relevant experience is typically 8+ years. At least 5 years of prior management experience is typically required. Proven leadership experience with a moderate to large scope of responsibility is required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.
• Education: Bachelors
• Certifications: No Required Certification(s)
• Licenses: No Required License(s)

Preferred

• Preferred Skills: Branding, Change Management, Creative Process, Design Thinking, Digital Marketing, Media Relations, Prioritization, Strategic Communication Planning, Strategic Planning
• Competencies: Business Acumen, Continuous Transformation, Copywriting and Editing, Effective Communications, Effectiveness Measurement, Influencing Through Expertise, Organizational Communications, Organizational Savvy and Politics, Performance Management, Storytelling, Strategic Thinking

Benefits

• PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.
• In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.