Responsibilities

• Own the creative vision, brand expression, and storytelling standards for the in-house marketing model.
• Define creative direction, concepting standards, brand expression, and visual storytelling principles across major marketing initiatives.
• Guide designers, writers, motion talent, video teams, and external creative partners to deliver integrated, high-quality creative work.
• Establish creative governance, review processes, quality expectations, and feedback loops for the in-house creative studio.
• Partner with marketing leadership, product marketing, alliances, business segments, and regional teams to ensure creative solutions align with business objectives.
• Develop scalable creative systems, templates, and standards that improve efficiency, consistency, and production capabilities.
• Champion innovative approaches to creative development while maintaining brand consistency across all channels and touchpoints.
• Lead creative strategy discussions and provide mentorship to creative team members.

Requirements

• Strong creative leadership skills with the ability to define and execute a cohesive brand vision.
• Expertise in visual storytelling, concept development, and integrated marketing campaigns.
• Ability to manage and inspire multidisciplinary creative teams and external partners.
• Strong understanding of brand strategy, design principles, and digital marketing trends.
• Excellent collaboration and communication skills with the ability to influence stakeholders at all levels.
• Experience developing creative processes, governance models, and scalable design systems.
• Ability to balance creative excellence with business priorities, timelines, and operational goals.
• Proven experience as a Creative Director, Design Director, or similar senior creative leadership role.
• Experience leading in-house creative teams and managing complex, multi-channel marketing initiatives.
• Demonstrated success developing brand strategies and delivering impactful creative campaigns.