Creative Director, Brand Studio

USA (Remote)

$123K/yr - $171K/yr (Est.)Senior LevelFull time

Posted 3 months ago

Job Summary

Lead and shape GitHub’s Brand Studio, directing creative strategy, visual systems, and brand execution across marketing, product, and executive storytelling while growing the team and maintaining brand integrity.

Job Description

Responsibilities

  • - Lead GitHub’s Brand Studio team, providing clear creative direction, strong people leadership, and thoughtful prioritization across a broad range of marketing and brand work.
  • - Translate business, brand, product, and executive signals into compelling creative strategy and actionable direction for the team.
  • - Partner closely with Brand Strategy & Narrative, Integrated Growth Marketing, Product Marketing, Events, Communications, Social, Web, Brand Experience, and executive stakeholders to ensure the GitHub brand is showing up with clarity, consistency, and creative excellence.
  • - Guide the development of visual systems for campaigns, events, launches, executive storytelling, social moments, editorial content, presentations, and other high-impact brand experiences.
  • - Protect the team’s focus by helping sort signal from noise, clarify priorities, manage stakeholder expectations, and ensure the studio is working on the highest-value creative opportunities.
  • - Champion the GitHub visual identity, ensuring the brand remains distinct, modern, developer-authentic, and creatively ambitious.
  • - Evolve scalable creative systems, templates, guidelines, and design practices that allow the brand to travel consistently across teams, channels, and regions.
  • - Maintain the team’s culture grounded in trust, craft, collaboration, experimentation, and high standards.
  • - Coach and develop a talented team of creative specialists, helping each person grow their impact while preserving the autonomy and creative energy that make the studio special.
  • - Partner with external agencies, freelancers, and production partners when needed, ensuring outside work meets GitHub’s creative bar and brand standards.

Requirements

  • 12+ years experience in product or brand design
  • OR Bachelor's Degree in Industrial, Graphic or Motion Design, Product Design, Human Computer Interaction, or related field AND 10+ years experience in product or brand design
  • OR Master's Degree in Industrial, Graphic or Motion Design, Product Design, Human Computer Interaction, or related field AND 8+ years experience in product or brand design
  • OR Doctorate in Industrial, Graphic or Motion Design, Product Design, Human Computer Interaction, or related field AND 6+ years experience in product or brand design
  • OR equivalent experience.
  • 5+ years designing brand systems, visual identity, creative production, and how design scales across marketing channels and organizational needs.
  • 5+ years people management experience

Preferred

  • A genuine curiosity about developers, software, AI, open source, and GitHub’s role in shaping the future of how the world builds.
  • Strong stakeholder management instincts, including the ability to push back with diplomacy, protect creative quality, and keep teams focused.
  • Experience partnering across marketing, product, events, communications, web, and executive teams.
  • Proven ability to lead senior creative talent without micromanaging. Setting direction, sharpening ideas, and raising the bar while giving teams room to do their best work.
  • Ability to balance creative ambition with business realities, timelines, resources, and operational constraints.
GitHub, Inc. logo

GitHub, Inc.

3.7 Glassdoor

As the global home for all developers, GitHub is the complete AI-powered developer platform to build, scale, and deliver secure software. Over 100 million people, including developers from 90 of the Fortune 100 companies, use GitHub to build amazing things together across 330+ million repositories. With all the collaborative features of GitHub, it has never been easier for individuals and teams to write faster, better code.

Founded in 2008
San Francisco, California, USA
6.7K employees (570 in marketing)
1% recommend to a friend
1% CEO approval

Salaries

SalaryGuide estimate

$123K/yr – $171K/yr

Modelled from 20 comparable roles.

See all GitHub, Inc. salaries

Marketing Team

Marketing Team Size
395 (6% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$350M
Last Raise
$250M
Series B

Funding History

  • Jul 2015
    Series B • $250M
  • Jun 2015
    Secondary Market
  • Jul 2012
    Series A • $100M

Traffic Signals

Monthly Visitors
615.2M
Monthly Google Ads Budget
$302.7K
Traffic Source Mix
Search
25.4%
Direct
52.1%
Referral
9.9%
Social
9.2%
Paid
0.3%

Headcount Trend

Current headcount: ~6.7K

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Creative Director, Brand Studio

GitHub, Inc. · USA · Remote