Responsibilities

• Lead MOIC’s brand evolution, defining the visual identity, creative system and practical guidelines that make the brand unmistakable and usable across teams, markets and partners.
• Partner with the SVP of Brand & Marketing to turn brand and business strategy into focused briefs, powerful ideas and distinctive creative platforms.
• Lead the development of integrated campaign concepts and direct the team’s execution across advertising, social, content, PR, partnerships, lifecycle, digital products and physical experiences.
• Build cultural relevance by identifying the conversations, collaborators and creative opportunities where MOIC can contribute something original, rather than simply following trends.
• Partner with the VP of Experience Creative, who leads product and experience design, to ensure the brand system and the guest experience evolve as one.
• Manage and develop the Creative team and Director of Social, setting a clear creative bar, coaching direct reports and supporting their career growth. Align social’s creative direction with the broader brand while the Director of Social leads channel strategy, content planning and community management.
• Direct the brand and campaign expression of major partnerships, activations and new museum openings. Partner with Experience Design on museum experiences and with Production on fabrication and logistics, maintaining clear ownership of creative direction.
• Set the vision for photography, film, design, content and experiential work, directing internal and external specialists from concept through final delivery.
• Build the right creative ecosystem across employees, agencies, freelancers, artists, creators, directors and production partners.
• Create a focused briefing, review and approval process that improves the work, accelerates decisions and makes priorities clear.

Requirements

• 10+ years of progressive experience in design, art direction and creative leadership, including significant experience within leading creative or advertising agencies and leadership of multidisciplinary teams and senior creative talent.
• An exceptional, design- and art-direction-led portfolio showing original integrated campaign concepts, visual identity and brand-system work, and physical or experiential activations. Clearly explain your personal contribution, conceptual thinking and craft decisions.
• A record of leading a meaningful consumer-brand evolution, including developing or redefining the visual identity, brand expression, creative system and guidelines, then successfully bringing that work into market.
• Experience translating a central creative idea across physical experiences and digital channels, from broad awareness through conversion.
• Cultural fluency and the judgment to distinguish a meaningful brand opportunity from a passing trend.
• Demonstrated experience managing Creative and Social direct reports, including hiring, coaching, performance feedback and career development. Experience directing agencies, freelancers and production partners should complement this people-management experience.
• Strong conceptual and editorial instincts, including the ability to evaluate how visual and verbal ideas work together. Professional copywriting experience is not required.
• Excellent taste and craft judgment across art direction, design, typography, photography, film, spatial expression and storytelling.
• The ability to balance long-term brand building with urgent, highly visible commercial priorities.
• Clear, persuasive communication and the confidence to make decisions, give direct feedback, defend the work and collaborate without ego.

Preferred

• Experience in entertainment, hospitality, attractions, travel, fashion, food and beverage, retail or another culture- and experience-led consumer brand.
• Experience supporting multiple physical locations or launching brands and experiences in new markets.
• Experience extending a brand into products, packaging, collaborations, fashion or food and beverage.
• Experience building or evolving a creative organization during a period of growth and change.

Benefits

• The Good Stuff: - Competitive pay - Annual bonus - Stock options - 401k, with match - PTO and sick time - Medical, dental, vision - Perks including Classpass, commuter discounts, employee assistance program, and, of course, unlimited ice cream