Creative Director, Así Studios

Miami, FL (On-site)

$130K/yr – $140K/yrSenior Level6+ years expFull time

Posted 1 month ago

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Job Summary

Own cross platform storytelling for sports culture with a focus on bilingual or bicultural audiences and rapid real time ideation that turns live moments into brand aligned content.

  • Own the creative vision and platform storytelling across English and Spanish audiences.
  • Lead ideation, pitching, and fast response content around live sports moments and cultural trends.
  • Mentor multidisciplinary teams and partner with Strategy to translate cultural nuance into breakthrough campaigns.

Job Description

  • Set the Creative and Strategic Vision: Lead the development of bold, culturally fluent, insight-driven creative ideas rooted in sports insights, fandom behavior, athlete narratives, and competitive moments that push boundaries and align with brand and business objectives.
  • Sports, Entertainment Creative Strategy: Partner with Strategy to define powerful audience insights, brand narratives, cultural frameworks, and storytelling perspectives including documentary-style approaches that elevate the creative thinking across leagues, teams, and major sports ecosystems.
  • Drive Strategic, Cross-Platform Storytelling: Translate brand objectives into powerful creative platforms that perform across languages, generations, formats, and media environments—including social, digital, streaming, linear, and long-form storytelling.
  • Reactive Storytelling Leadership: Oversee rapid creative cycles and real-time ideation, turning live sports moments, trending cultural conversations, and breaking news into immediate, brand-aligned creative output.
  • Inspire and Manage Teams: Guide writers, art directors, producers, editors, and designers. Foster a collaborative, high-performing environment where bold, original thinking thrives.
  • Client Partnership: Serve as a trusted creative partner to clients, confidently leading presentations, building relationships, and translating cultural nuance and authenticity, particularly within Hispanic and bicultural marketing.
  • Lead Ideation and Pitching: Oversee brainstorms and develop pitch-ready concepts. Transform complex briefs into breakthrough ideas deeply rooted in sports cultural truth and audience context.
  • Creative Oversight: Ensure creative excellence and cohesion across all phases of production from treatment writing to edits, visual language development, and final delivery.
  • Cross-Disciplinary Collaboration: Work closely with strategy, production, editorial, design, and account teams to ensure alignment and consistency across the entire creative and execution process.
  • Thought Leadership: Help shape the studio’s creative identity and contribute to industry conversations through trend awareness, innovative thinking, and cultural insight.
  • 6–8 years of experience in a creative role, with significant experience in sports marketing, sports media, or branded sports content, as well as entertainment, social, and digital storytelling.
  • Background in social, content, documentary storytelling, copywriting, art direction, or hybrid creative roles.
  • Proven experience with short form and long-form or documentary-style sports storytelling, athlete-driven narratives, or episodic content development.
  • Strong portfolio demonstrating sports-driven creative, including crossover work in lifestyle, entertainment, and culture across digital, social, video, and streaming.
  • Proven creative strategist with experience turning insights into impactful, cross-platform creative campaigns that support brand and business goals.
  • Experience working with athletes, creators, sports properties, or sports-adjacent talent, including league or team partnerships.
  • Deep knowledge of U.S. Hispanic cultural dynamics, sports culture, media behavior, generational shifts, and cross-cultural storytelling frameworks.
  • Proven experience leading social-first and creator-led content, as well as working within high-velocity, real-time content environments.
  • Fluency in English and Spanish, with the ability to think, write, and present seamlessly in both languages.
  • Experience collaborating with Strategy teams to turn insights into actionable creative platforms.
  • Experience mentoring multidisciplinary teams and cultivating a strong creative culture.
  • Comfortable guiding the creative process from pitch to post-production, maintaining clarity and creative excellence.
  • Confident client communicator with the ability to translate cultural nuance into meaningful brand value.
  • Passion for innovation, storytelling, and shaping the future of media for U.S. Hispanics.
  • Familiarity or experience with creative tools and emerging technologies, including AI-driven ideation, content workflows, or production tools (a plus but not required).
  • TelevisaUnivision believes that happy, well-balanced employees are key to a thriving culture. We offer a wide selection of perks and benefits including PTO, tuition reimbursement, wellness and employee support programs, 401K, and various life and insurance plans. Additionally, our comprehensive health benefits package features medical, dental, and vision coverage options.
Univision Communications Inc. logo

Univision Communications Inc.

As the #1 network among U.S. Hispanics for more than three decades, Univision is home to the most-watched Spanish-language content across news, sports, music and entertainment. Its roster of shows includes flagship morning show “Despierta America,” top-rated evening newscast “Noticiero Univision,” and distinguished live talk shows “El Gordo y La Flaca” and “Desiguales,” offering more live hours of daytime programming than ABC, CBS and NBC. Univision is home to Liga MX, the most-watched soccer league in the U.S., Liga MX Femenil, UEFA Champions League, 2025 CONCACAF Gold Cup, as well as other soccer leagues and sporting competitions. Univision’s entertainment slate includes hit reality competition “¿Quién es la Máscara?”, and fan-favorite telenovelas and scripted titles. Delivering the biggest moments in Latin music, the network is home to two of the top three most-watched music award shows among U.S. Hispanics, including Premio Lo Nuestro, the longest-running Latin Music awards show in the U.S., and the Latin GRAMMY Awards.

Founded in 1962
Miami, Florida, US
5.1K employees (2,458 in marketing)