Creative Director

Liverpool, NY (On-site)

$90K/yr – $110K/yrSenior Level5+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the visual identity and cross-channel creative execution for hospitality brands, translating business goals into cohesive storytelling while elevating experiences across food, beverage, and guest environments.

  • Brand & Visual Strategy: define guidelines and ensure consistent execution across physical and digital touchpoints.
  • Creative Direction & Execution: lead shoots, design client proposals, RFPs, signage, digital menus, and campaigns.
  • Hospitality Experience: partner with culinary/operations to visually support dining concepts and experiential materials for guest engagement.

Job Description

Responsibilities

  • Brand Leadership & Visual Strategy: Translate business objectives into compelling visual storytelling and ensure consistent brand execution across touchpoints.
  • Creative Direction & Execution: Lead concept and direct photo/video shoots (food styling, lifestyle, location shoots) and design for client proposals and RFP presentations; oversee environmental graphics and on-site signage.
  • Digital & Print Design Scope: Manage digital menus and kiosk interfaces, social media and digital advertising, website and email marketing, and print collateral and promotional materials.
  • Packaging & Private-Label: Oversee packaging and private-label branding initiatives where applicable.
  • Hospitality & Experience Design: Collaborate with culinary, operations, and business development teams to visually support new dining concepts and refreshment programs; develop experiential marketing materials to enhance guest engagement.
  • Team Leadership & Collaboration: Manage and mentor graphic designers and creative team members in cross-functional settings; partner cross-functionally with marketing, culinary, operations, and sales; manage relationships with external vendors, photographers, printers, and agencies; maintain project timelines, budgets, and quality standards.

Requirements

  • Bachelor’s degree in Graphic Design, Visual Communications, Fine Arts, or related field.
  • 5–8+ years of experience in art direction, preferably within hospitality, food service, retail food, or CPG.
  • Strong portfolio showcasing branding, food photography direction, and multi-channel campaigns.
  • Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop).
  • Experience directing food photography and lifestyle shoots.
  • Strong understanding of print production and digital design standards.

Preferred

  • Experience in multi-location or contract food service environments.
  • Knowledge of environmental graphics and spatial branding.
  • Motion graphics and video editing skills.
  • Familiarity with digital menu systems and interactive displays.

Benefits

  • Weekly pay
  • 401K with company match
  • Employee Assistance Program
  • Eligible employees offered Medical, Prescription, Dental, and Vision Plans, FSA/HSA
  • Ongoing training and development programs
  • Bonus Programs for eligible positions