Creative Director - Advertising at PlanetArt | Calabasas, CA | $170K/yr – $200K/yr

PlanetArt

Creative Director - Advertising

Calabasas, CA (Hybrid)

$170K/yr – $200K/yrSenior Level5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the end-to-end creative engine for paid social at scale, turning brand guidelines, AI tooling, and performance data into high converting campaigns across Facebook and beyond.

Creative ownership: lead concepting and production of digital ad creatives across platforms with a focus on ROAS.
Performance driven design: translate objectives into visual language, briefs, and testing to lift conversions.
Data informed optimization: analyze creative performance, run A/B tests, and align with funnel stages.

Job Description

Responsibilities

Lead the conceptualization and execution of high-impact digital ad creatives across Facebook, Instagram, and other platforms
Establish and maintain creative guidelines that align with brand identity while optimizing for performance
Leverage the company’s proprietary AI ad producing platform for campaign development
Review and approve all ad creative before publication to ensure quality and effectiveness
Develop a consistent visual language that strengthens brand recognition while driving conversions
Analyze creative performance data to identify patterns and opportunities for improvement
A/B test creative elements (images, videos, copy, CTAs) to determine highest-converting combinations
Collaborate with the performance marketing team to optimize creative based on ROAS metrics
Develop creative that addresses specific funnel stages and customer pain points
Translate business objectives and customer insights into compelling creative strategies

Requirements

5+ years in digital marketing creative development, with significant focus on paid social channels (Facebook, Instagram)
Proven track record optimizing e-commerce ad creative for conversion metrics (ROAS, CPA, CENTER)
Experience leading creative development for multiple product categories or campaigns simultaneously
Portfolio demonstrating successful performance-driven creative campaigns with measurable results
Background in visual design or art direction with a strong aesthetic sensibility
Proficiency with design software (Adobe Creative Suite, Figma, Canva)
Understanding of digital ad specifications and best practices across platforms
Knowledge of A/B testing methodologies and creative optimization
Familiarity with marketing analytics platforms and performance data interpretation
Basic video editing capabilities or experience directing video content

Preferred

Extra points if you embrace and have harnessed AI for creative purposes

Benefits

Health, Dental, and Vision Insurance
Life Insurance
401(k) with matching
Pet Insurance
Mental Health Benefits
Comprehensive Time Off Program, including Vacation, Sick Days, Paid Holidays, and Floating Holidays
Employee Product Discounts

PlanetArt

4.4 Glassdoor

PlanetArt is an e-commerce leader delivering affordable, high-quality personalized products through a growing portfolio of globally recognized websites and apps. Home to well-known brands like Simply to Impress, Personal Creations, CafePress and FreePrints, we provide people everywhere with easy-to-use tools that leverage self-expression to create one-of-a-kind cards, gifts, wall art, apparel, home décor and more.At PlanetArt we believe a greeting card can form a meaningful connection, a photo can preserve a precious memory, a coffee mug can start a conversation, and a T-shirt can ignite a movement. Headquartered in Los Angeles with satellite offices around the world, we’re a team that thrives on creativity and innovation. The environment is stimulating and fast-paced, and we never stop challenging ourselves and others. As a group we are helping to make this world a better place by doing our life's best work.Learn more about PlanetArt and current career opportunities by visiting us at www.planetart.com/jobs.

Founded in 2010

Calabasas, California, USA

832 employees

www.planetart.com

87% recommend to a friend

90% CEO approval