Responsibilities

• Own and evolve Native Pet’s brand voice and tone across channels
• Build messaging architecture and narrative frameworks across funnel stages
• Develop clear copy standards and brand voice guidelines
• Ensure consistency across packaging, PDP, paid, CRM, retail, and PR
• Act as senior copy voice across creative and marketing org and be able to present and defend messaging rationale to leadership
• Lead copy for integrated campaigns and brand platforms
• Partner with Creative and Marketing to develop campaign territories and big ideas
• Write campaign headlines, scripts, and narrative systems
• Translate brand strategy into emotionally resonant storytelling
• Lead product positioning and launch messaging

Requirements

• 8+ years in senior brand or campaign copy roles
• Strong concepting and narrative platform experience
• Proven campaign and integrated storytelling work
• Experience building or governing brand voice systems
• Comfortable working with AI-assisted creative workflows