Responsibilities

• Conceptualize and deliver high-impact campaigns with clear value propositions that resonate with our diverse B2B2C audience, from real estate developers, owners, and property managers to residents, vendors, and visitors.
• Gather and analyze performance data, customer feedback, and buying signals to pivot our creative strategy based on data.
• Collaborate cross-functionally to understand technical updates and translate them into intuitive, value-driven content narratives.
• Partner with the marketing team, to ensure seamless execution, platform-native formatting, and consistency.
• Leverage existing and new A.I. tools and workflow builders to efficiently execute, produce, and scale your creative concepts without sacrificing brand voice or quality.
• Design distribution flywheels that maximize asset leverage, ensuring every core piece of content organically amplifies our reach.

Requirements

• 3-5 years of experience in B2B content strategy, growth marketing, SEO/GEO, and digital audience development, preferably at P/E backed companies.
• Proven experience successfully leveraging LLMs (e.g., ChatGPT, Claude, Gemini) for automated and scalable content creation.
• Working experience using workflow automation tools such as Zapier, n8n, MESA, or Workato to automate content creation and distribution.
• Familiarity with HubSpot, WordPress, Salesforce, Google Suite, and other common workplace software.
• Experience or strong familiarity with B2B2C content and marketing best practices and frameworks.
• Track record of distributing across multiple channels, including WordPress, Facebook, LinkedIn, YouTube, Vimeo, social, and email.
• Data literacy with a demonstrated ability to collect, analyze, and interpret metrics and conversion data on Google Analytics and Ahrefs to inform creative decisions.
• Exceptional collaborative and communication skills, with experience managing stakeholders cross-functionally.
• Proven experience leveraging AI tools in professional settings. ButterflyMX is an AI-forward organization, and the ability to optimize efficiency using AI is crucial in every role.

Benefits

• Comprehensive Medical (ButterflyMX covers 90% of the cost), Dental, and Vision plans (ButterflyMX covers 100% of the cost) starting day 1
• 401(k) plan with a match
• 13 paid holidays, 25 PTO days
• Paid Family Leave
• Employee Assistance Program
• Quarterly self-care stipends
• Access to optional benefits including pre-tax flexible healthcare spending accounts (FSA and HSA), Dependent Care FSA, and Commuter Benefits, as well as optional Supplemental Life, AD&D, Hospital Indemnity, Disability, Legal, Accident, Critical Illness, Pet, and Personal Liability Insurance
• And more!