Responsibilities

• Plan, film, and edit short-form videos for Instagram, TikTok, YouTube, and other digital platforms.
• Develop creative concepts that highlight CalMU’s academic programs, students, faculty, and university community.
• Capture photographs and videos for planned content, interviews, campaigns, and campus events as needed.
• Create and publish content across CalMU’s social media platforms, including Instagram, TikTok, YouTube, LinkedIn, and Facebook.
• Maintain a practical content calendar aligned with university priorities and marketing initiatives.
• Create platform-appropriate content, including Reels, Stories, carousels, graphics, videos, and captions.
• Monitor comments, messages, and mentions and route questions to the appropriate department when needed.
• Stay current on relevant social media trends, platform updates, and content formats.
• Design branded promotional materials, including flyers, social media graphics, email graphics, banners, brochures, presentations, and digital signage.
• Adapt creative materials for different platforms, audiences, dimensions, and formats.

Requirements

• Portfolio demonstrating relevant graphic design, photography, social media, and short-form video work.
• At least 2 years of relevant professional experience in content creation, graphic design, social media, marketing, communications, or a related field.
• Bachelor’s degree in Marketing, Communications, Digital Media, Graphic Design, or a related field, or an equivalent combination of education and relevant professional experience.
• Hands-on experience filming and editing short-form video content for platforms such as Instagram, TikTok, or YouTube.
• Familiarity with social media analytics and platform insights.
• Experience creating digital and promotional materials, including flyers, social media graphics, banners, and email graphics.
• Strong writing skills, including the ability to create clear and engaging captions and promotional copy.
• Ability to manage multiple assignments and work both independently and collaboratively.

Preferred

• Experience creating content for higher education, education-focused organizations, or other student-facing brands.
• Experience using HubSpot or another content management system.
• Experience using AI-assisted design, image, or video tools.
• Basic knowledge of accessibility, SEO, and print-production requirements.

Benefits

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance