Creative Content Manager

Atlanta, GA (Hybrid)

Salary Not AvailableMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the creative direction and operational leadership of an internal agency, driving strategy, workflow, and performance measurement across brand, digital, CRM, and campaigns for cross-functional impact.

  • Creative ownership: define vision and ensure on-time, integrated assets.
  • Team and partnerships: mentor internal team and manage external agencies.
  • Measurement: track content performance and report insights.

Job Description

Responsibilities

  • Define and drive our creative vision from concept through execution.
  • Oversee our internal creative agency, guiding content and design and ensuring on-time delivery of fully integrated campaign assets.
  • Serve as a subject matter expert in creative strategy and process; mentor talent and identify capability gaps for freelance or agency partnerships.
  • Hybrid role with on-site presence in Atlantic Station Monday through Thursday, with remote Fridays.
  • Support and shape Piedmont Healthcare's content and creative output.
  • Ensure all creative content is strategically aligned, insight-driven, high quality, and delivered with excellence across brand, service lines, digital, social, mass media, and CRM assets.
  • Provide leadership for the internal creative team, manage workflow/resource allocation, maintain quality control, and oversee relationships with external agencies and vendors to align with brand and priorities.
  • Measure, track, and report content and creative performance where applicable.

Requirements

  • Bachelor’s Degree in Communication, Arts, Design, Marketing or related field
  • 5 years of experience with content, creative and/or strategy in agency or client side
  • Experience working in consumer products goods, insurance, financial, travel, hospitality and/or advertising agencies
Piedmont Healthcare Inc. logo

Piedmont Healthcare Inc.

Piedmont is empowering Georgians by changing health care. We continue to fuel Georgia’s growth through safe, cost-effective, high-quality care close to home through an integrated health care system that provides a hassle-free, unified experience. We are a private, not-for-profit organization with more than 12,000 donors annually that for centuries has sought to make a positive difference in every life we touch in the communities we serve. Across our 2,171 physical locations we care for more than 4.5 million patients and serve communities that comprise 85 percent of Georgia’s population. This includes 27 hospitals, 113 immediate care locations, 1,875 Piedmont Clinic physician practices and more than 3,600 Piedmont Clinic members. Our patients conveniently engage with Piedmont online, as they scheduled more than 560,000 online appointments and over 120,000 virtual visits. With more than 47,000 care givers we are the largest Georgia-based private employer of Georgians, who all came for the job, but stayed for the people. In 2024 and 2023, Piedmont has earned recognition from Newsweek as one of America’s Greatest Workplaces for Diversity and also as one of America's Greatest Workplaces for Women. In 2022, Forbes ranked Piedmont on its list of the Best Large Employers in the United States. Piedmont provided more than $607 million in community impact in Fiscal Year 2024. For more information, or booking your next appointment, visit piedmont.org.

Founded in 1905
Atlanta, Georgia, USA
18K employees (155 in marketing)

Traffic Signals

Monthly Visitors
2.6M
Monthly Google Ads Budget
$216.4K
Traffic Source Mix
Search
38.6%
Direct
56.8%
Referral
3.7%
Social
0.3%
Paid
0.4%

Headcount Trend

Current headcount: ~18.5K

Marketing Team

Marketing Team Size
104 (1% of company)

Recent News